Quote Of The Week by Chris Trayhorn, Publisher of mThink Blue Book, July 22, 2014 “Last-click attribution is like hiring a sandwich board guy to stand in front of a big retailer, and then giving him credit for all sales from every customer while he is on duty.” More on why last-click attribution may be destroying your profit margins: “…relying on last-click attribution for your marketing budget allocations suddenly seems foolish. Even worse, giving credit solely for last-click has enabled less-than-scrupulous vendors to play games to boost performance. Instead of trying to influence potential customers down a conversion path, the bad actors simply do their best to get cheap ads everywhere, hoping to stick their virtual sandwich board guy (the last cookie) right in front of the consumer before they purchase.” Read the whole thing. Filed under: Revenue About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.