Victoria, B.C. December 3, 2013– Pulse Mobile, a leading mobile marketing business, announced today that mobile commerce merchants can now target their consumers as they move through the stages of an online mobile purchase through its newly-launched Mobile Retail Network.
Pulse Mobile’s Mobile Retail Network allows mobile merchants in the United States, Canada and the United Kingdom to target shoppers at the moment of highest intent – when they are ready to make a purchase.
“Smartphones have dramatically changed the retail shopping experience,” said Eric J. Gerritsen, Vice President at Pulse Mobile. “The Mobile Retail Network is a multi-channel platform that includes performance, media buying, mobile email and proprietary ad network distribution channels designed to reach the 8 out of 10 consumers who use mobile phones to make important decisions as they shop,” he added.
Ad formats for the Mobile Retail Network include all standard mobile Interactive Advertising Bureau (IAB) formats, as well as emerging tablet and in-app formats.
“Targeting is done through a combination of proprietary location filters that find consumers in moments of high-intent in the consumer retail cycle,” said Gerritsen. “Behavioral attributes range across shopping, lifestyle and demographic variables.”
Pulse Mobile serves mobile merchants from offices in Los Angeles, Hong Kong, London and Victoria. For more information, visit www.pulsemobile.com
About Pulse Mobile
Pulse Mobile is a comprehensive mobile marketing business, featuring multi-channel global distribution for developers, advertisers and mobile merchants. Channels include performance marketing, media buying, mobile email and a proprietary ad network. Pulse Mobile is a division of GlobalWide Media, based in Los Angeles.
About GlobalWide Media
GlobalWide Media is a leading digital marketing agency that offers clients access to display advertising, search engine marketing, mobile platforms, lead generation and email marketing. With offices in Los Angeles, Victoria, London, and Hong Kong, GlobalWide generates approximately three million monthly conversions while delivering unparalleled reach across all digital distribution platforms.
Alana Clement, Public Relations Manager
Phone: +1 (250) 386-5323 x 1637