Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign optimization, new offer opportunities and messaging, all presented in a fast, easy-to-use form factor. We spent two weeks putting it through its … [Read more...]
Top 2018 Holiday Preparations for Publishers
With only a few short weeks separating us from the most anticipated shopping weekend of the year, we want to make sure you are fully prepared to have the most successful holiday season to date. As a publisher, it’s never too late to fine-tune your marketing strategies. Here are a few items to keep in mind as Cyber weekend draws nearer: Focus on mobile According to … [Read more...]
Top Pay-Per-Call Verticals And Why They Matter
As the #1 rated Pay-Per-Call network, we at Aragon have made it a priority to provide our affiliates and advertisers with a clear path to ROI in mobile marketing, and especially in Pay Per Call. Pay-Per-Call works across a wide range of verticals. Here are the top three verticals that have shown the strongest growth and deliver the highest returns. Finance According to U.S. … [Read more...]
3 Vital Insights to Know about the Cross-Device Shopper’s Purchase Path
Consumers today are device and channel agnostic, and seamlessly switch from device to device throughout a given day. In light of this assorted multi-device behavior, the introduction of cross-device tracking – which is the ability to identify engagement that starts on one device or browser and tie that behavior to a transaction on a different device or browser – was a … [Read more...]
Mobidea: Specializing in Mobile Offers
Mobidea is a mobile affiliate network which has been at the forefront of affiliate marketing from the start. They're driven by the desire to innovate, and to always be ahead of the curve. Their mission is to negotiate the best mobile CPA offers with premium advertisers, set the standards for affiliate payments, and keep on providing personalized support & account … [Read more...]
Report: Over 40% Of Mobile Ad Impressions Fraudulent
Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that no less than 43% of mobile ad impressions studied were fraudulent. Coincidentally in the last month came news that P&G had slashed their digital ad budget by $140 million, and instead of the expected downturn instead saw an increase … [Read more...]
OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space
Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace (www.bidderplace.com) to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the … [Read more...]
5 Mobile Marketing Tips that Work!
Mobile internet usage overtook desktop traffic in 2014 when an estimated 1.8 million people started using smartphones and tablets as their primary device for online browsing, shopping, and social interaction. A handful of online studies report that nearly 5 billion people own a mobile device and spends an average of 5 hours per day using it. That’s more than 20% of each day … [Read more...]
Micro-Moments #2: Intention-Rich Interactions
34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that are in front of the customer at the moment of decision. Google defines these intent-rich moments as know-, go-, do- or buy-moments. When people shop, their smartphone is their personal advisor and research assistant. If you want to win the battle for mobile … [Read more...]
Micro-Moments #1: Being There When Consumers Choose
Part 1 of our new series on Micro-Moments One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google's Micro-Moments. The idea is deceptively simple: mobile enables consumers to interact with your brand, any time, any place. And as Woody Allen nearly said, 90% of success is just showing up. Consumers might be choosing between … [Read more...]
Mobile-Specific KPIs Drive Results
It's hardly a secret that mobile is kind of a big deal these days. But amazingly enough, a large proportion of marketers still don't optimize campaigns for mobile. What's worse, is that when two-thirds of email messages are opened on mobile devices, only a tiny minority of email campaigns utilize mobile-optimized or responsive landing pages. Jordan Cohen suggests the way … [Read more...]
Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels
Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City -- April 23, 2014 -- Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search … [Read more...]
The Two Rules Of Mobile-First Marketing
The future has arrived, and it’s mobile It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural loyalty is to a tablet or a smartphone. With this segment leading the charge, the surging popularity of mobile devices is forcing publishers and advertisers to review their marketing strategies and make mobile their … [Read more...]
The State of Mobile
By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for shopping. And over half a billion mobile devices were added into the marketplace last year. It's not exactly news that mobile is exploding, but it's good to be reminded of it now and again. Usablenet have put together a decent infographic that … [Read more...]
Take 6 Steps To Improve Your Mobile SEO
Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need to think about Google's search algorithm, especially following the recent Hummingbird update. Google's mobile focus is shifting from keywords to search intent. In other words, mobile searchers are typically seeking to solve a problem and take … [Read more...]