• Do Networks Offer Agency Services?

    There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if ... Read Article

    The Evolution of Ad Networks

    Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like ... Read Article

    Working with brands online – best practices and procedures

    During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that as budgets become bigger, ... Read Article

    What are you Buying?

    Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It’s clear that the ... Read Article

    World-Class E-commerce Platforms

    George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article

    Web Content Management Delivered as Software-as-a-Service: Manage Content Not Technology

    Online marketing revolves around the Web, and the Web revolves around content. Having the right Web content management solution ensures that you ... Read Article

    Web 2.0 and the Corporate Website

    Search engine optimization needs to be a primary consideration in every element of your website content. PDF download Web 2.0 is a ... Read Article

    ABCs of Online Marketing

    With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some new industry jargon. Because ... Read Article

    Late for a Date

    This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & ... Read Article

    Looking for a Few Good Affiliates

    Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have ... Read Article

    CASE STUDY: Business Objects

    Empowering RapidAdvance WithReal-time On-Demand Reporting CHALLENGE RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. The ... Read Article

    Infrastructure Solutions for Growing Businesses

      Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Oracle and HP ... Read Article

    INTERVIEW: Scott Musson

    Scott Musson is senior director, IBM GlobalBusiness Unit, at VMware. For more information, please visit www.vmware.com. Midmarket Strategies: What are some of ... Read Article

    Interview with Thomas R. Kolder

    CFO: What is the profile for today’s successful public-company CFO, and how has it changed over the last five to 10 years? ... Read Article

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