• TradeDoubler Financials: “Especially Bleak”

    It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of ... Read Article

    Travel Vertical Heats Up For Summer

    comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

    Why Waste Money on Social Media?

    An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The ... Read Article

    Adperio Expands Leadership, Names New Vice President

    DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development ... Read Article

    U.S. E-Commerce Increased To $50 Billion In Q4-2011

    comScore released its estimates for U.S. e-commerce this week showing nine successive quarters of year-on-year growth and five quarters of double-digit growth. ... Read Article

    Yahoo Demands $4.8 Million From CX Digital Associated Company

    Yahoo! is demanding $4.8 million back from Tsavo Media, a sister company to CX Digital within the Cyberplex Inc. group of companies. ... Read Article

    $1.5 Million Affiliate Marketing Start-up Incubator

    Some people claim that it is becoming harder to make money at affiliate marketing these days but a new start-up incubator project ... Read Article

    Sponsormob The Mobile CPA Network of the Future

    As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with ... Read Article

    Eight Steps to Successful Performance Marketing

    Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be ... Read Article

    Do Networks Offer Agency Services?

    There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if ... Read Article

    The Evolution of Ad Networks

    Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like ... Read Article

    Working with brands online – best practices and procedures

    During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that as budgets become bigger, ... Read Article

    What are you Buying?

    Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It’s clear that the ... Read Article

    World-Class E-commerce Platforms

    George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to ... Read Article

    The Interview: Wikia CEO Jimmy Wales

    The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to ... Read Article
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