There are no affiliate networks that offer agency services. It doesn’t matter if they focus on CPA or lead generation, of if they are publicly traded or private. None of them offer agency services. Yes, I just said that, risking the ire of hundreds of networks. But I say it because it is true. And the reason is that networks are a just small piece of the agency … [Read more...]
The Evolution of Ad Networks
Sitting here in 2010, the advertising network landscape looks vastly different than it did eight, five or even three years ago. Like most things in their early stages, the industry in which ad networks exist has evolved rapidly. The ad network space, which of course includes CPA and affiliate networks, has been maturing for some time now. Three years ago, I wrote an article … [Read more...]
Working with brands online – best practices and procedures
During my years of experience in developing broad agency relationships with mid-to-large brands, it has become clear that as budgets become bigger, so the need for efficiency, transparency and ROI measurement increases as well. But on their own, they are not enough. What is needed to a perhaps even greater extent is education in online marketing best practices for the … [Read more...]
What are you Buying?
Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It’s clear that the Internet is fundamentally changing. What does this change in online behavior mean for e-commerce? The Great Attention Stream Migration By now we’ve seen that Black Friday and Cyber Monday numbers were stronger than expected. E-commerce continues to … [Read more...]
World-Class E-commerce Platforms
George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to the role of Director of Sales and Business Development. His role has been to grow oneNetworkDirect through product innovation, affiliate recruitment, and expanding merchant relationships. George is a seasoned technology … [Read more...]
The Interview: Wikia CEO Jimmy Wales
The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously … [Read more...]
Web Content Management Delivered as Software-as-a-Service: Manage Content Not Technology
Online marketing revolves around the Web, and the Web revolves around content. Having the right Web content management solution ensures that you can quickly and easily create, edit, manage and publish Web content for all of your online marketing efforts. PDF download CrownPeak is defining the future of content management by giving online marketers and website managers total … [Read more...]
Web 2.0 and the Corporate Website
Search engine optimization needs to be a primary consideration in every element of your website content. PDF download Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community participation combined with leading-edge technical features, such as AJAX (asynchronous JavaScript and XML). Research indicates that more and more corporate … [Read more...]
ABCs of Online Marketing
With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some new industry jargon. Because performance marketing encompasses a variety of different disciplines, including affiliate marketing, search, interactive advertising and lead generation – each with its own terminology – it can be difficult to keep up. Just getting a handle on … [Read more...]
Late for a Date
This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & Associates. I even said in my last article that, “By the time you read this article, the new design will be live on our site and we’ll have started crunching the analytics data.” Unfortunately, things didn’t quite work out that way. Due to various … [Read more...]