Five million people use Twitter every day. Each month, more Americans visit YouTube than watch the Super Bowl. It’s clear that the Internet is fundamentally changing. What does this change in online behavior mean for e-commerce? The Great Attention Stream Migration By now we’ve seen that Black Friday and Cyber Monday numbers were stronger than expected. E-commerce continues to … [Read more...]
World-Class E-commerce Platforms
George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he has currently excelled to the role of Director of Sales and Business Development. His role has been to grow oneNetworkDirect through product innovation, affiliate recruitment, and expanding merchant relationships. George is a seasoned technology … [Read more...]
The Interview: Wikia CEO Jimmy Wales
The cofounder of the web’s fourth-largest site tells what’s wrong with our notions of performance-based advertising and user-generated content. It’s hard to say which is more surprising: that the fourth-largest website has only two dozen employees or that it doesn’t make any money. But one thing that almost never raises an eyebrow about Wikipedia.org is that it’s outrageously … [Read more...]
Web Content Management Delivered as Software-as-a-Service: Manage Content Not Technology
Online marketing revolves around the Web, and the Web revolves around content. Having the right Web content management solution ensures that you can quickly and easily create, edit, manage and publish Web content for all of your online marketing efforts. PDF download CrownPeak is defining the future of content management by giving online marketers and website managers total … [Read more...]
Web 2.0 and the Corporate Website
Search engine optimization needs to be a primary consideration in every element of your website content. PDF download Web 2.0 is a phenomenon whose predominate features are composed of a high level of user or community participation combined with leading-edge technical features, such as AJAX (asynchronous JavaScript and XML). Research indicates that more and more corporate … [Read more...]
ABCs of Online Marketing
With words entering the lexicon constantly, it’s a good idea for performance marketers to study up on some new industry jargon. Because performance marketing encompasses a variety of different disciplines, including affiliate marketing, search, interactive advertising and lead generation – each with its own terminology – it can be difficult to keep up. Just getting a handle on … [Read more...]
Late for a Date
This column was supposed to be the last in our series on redesigning SostreAssoc.com, the website for my design firm Sostre & Associates. I even said in my last article that, “By the time you read this article, the new design will be live on our site and we’ll have started crunching the analytics data.” Unfortunately, things didn’t quite work out that way. Due to various … [Read more...]
Looking for a Few Good Affiliates
Linda Woods, CEO of PartnerCentric, an outsourced affiliate program management group, says that affiliate recruitment is the hardest thing affiliate managers have to do. “There is no software that spits the names of affiliates out,” she says, adding that there is no easy way around the arduous process of finding, meeting and building a relationship with the appropriate … [Read more...]
CASE STUDY: Business Objects
Empowering RapidAdvance WithReal-time On-Demand Reporting CHALLENGE RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. The company has a business-friendly model for merchants to convert their future credit card receivables into immediate cash quickly and easily. As a fast-growing business with 50 employees and more than … [Read more...]
Infrastructure Solutions for Growing Businesses
Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Infrastructure solutions from Oracle and HP provide your customers with … [Read more...]
INTERVIEW: Scott Musson
Scott Musson is senior director, IBM GlobalBusiness Unit, at VMware. For more information, please visit www.vmware.com. Midmarket Strategies: What are some of the key business and technology challenges faced by midsize companies, and how are those challenges being addressed by the VMware alliance with IBM? Scott Musson: A lot of the challenges from a business and technology … [Read more...]
Interview with Thomas R. Kolder
CFO: What is the profile for todayâs successful public-company CFO, and how has it changed over the last five to 10 years? Thomas R. Kolder: I think youâre actually seeing a return to a CFO model that had emerged prior to the Sarbanes-Oxley wave, which is a CFO that is a very strong, business-oriented, operationally focused kind of business leader, who has a thorough … [Read more...]
Welcome to the Era of the Social Customer
Renewed focus on the social business network is shedding light on the power and proliferationof the defined customer experience. PDF download Social customer. Social networks. Blogs. Wikis. Podcasts. User-created content. Communities of interest/practice. T-shirts. What do these things have to do with CRM? Do you know? If you don’t find out, it might kill your … [Read more...]
Avaya Customer Interaction Suite and Enhanced Self-Service Keep Race Fans in the Driver”s Seat
With centralized contact center reporting across all locations, you can learn about the business how to improve a revenue stream, how to run the business more efficiently and how to appeal to various customer needs. With centralized contact center reporting across all locations, you can learn about the business â how to improve a revenue stream, how to run the business … [Read more...]
Making the Pivot: The New Playing Field of Customer Experience Management
The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our breath away. Nearly any sports fan can recall a game-changing play that enabled the team to take the upper hand and demoralize the competition. The very best athletes shift the momentum of the game at critical moments, and as spectators this pivot can take our … [Read more...]