Category: Article

For advertisers, scaling their business often means finding the right lead providers. A robust flow of opted-in prospects can make the difference ... Read Article

Nataly Ptitsyna is head of PR for ClickDealer, one of the most consistently popular and successful networks in the Blue Book rankings. ... Read Article

Rakuten Advertising has led the Blue Book rankings for more than a decade. It is a level of success that has been ... Read Article

A conversation with one of the most insightful people in the industry, Maxime Bergeron of CrakRevenue. What do you think will be ... Read Article

In 2007 I sat on the advisory committee for AdTech, at that time the biggest online marketing exhibition in the world. When ... Read Article

 Create content that represents you What are we talking about when we refer to content creation? This idea seems increasingly broad, encompassing, ... Read Article

The struggle to get visitors to your affiliate links on the long-term is real! Worry no more as we’ve come to your ... Read Article

Having the right lead generation strategies in place can help set your digital advertising campaigns up for success and be the difference ... Read Article

Mac of all trades brings electronic products to consumers at an affordable price with superior customer service. Prior to partnering with Rakuten ... Read Article

If financial service providers want to effectively reach key audiences through affiliates, they need to know what consumers are looking for and ... Read Article

What is influencer marketing? Influencers, social media, followers, content, paid posts, impressions, product placement, affiliation, advertisers… These terms are increasingly present in ... Read Article

The holiday rush is almost here! Are your campaigns ready? The holiday season is highly competitive, and getting the edge on the ... Read Article

In our first post, we outlined a roadmap for the right way to conduct an efficient partner audit based on brand needs ... Read Article

We’re all excited about the investment in the affiliate channel and recognition of the value it brings to brands. Historically, CMOs have ... Read Article

UMG Recordings, Inc. v. Vital Pharmaceuticals, Inc., 2022 WL 2670339 (S.D. Fla. July 11, 2022) involves a copyright infringement action brought by ... Read Article