Category: Article

Performance Advertisers Are Still Being Ripped Off

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

AI To Power 75% Of Ad Impressions By 2023

Juniper Research has a new report out titled Future Digital Advertising focused on the anticipated impact of AI and advertising fraud over ... Read Article

TCPA Robocall and State Privacy Legislation Update

The Federal Communications Commission considers the definition of an automatic telephone dialing system (“ATDS”), robocall legislation looms in Congress. The Senate recently ... Read Article

Blue Ribbon Panelist Interview: Ricky Ahuja

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?As ... Read Article

Jackie Bates on Affiliate MarTech Opportunities

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Blue Ribbon Panel: Interview Melissa Feemster

Does the difficulty in predicting which creatives will be accepted to run by Facebook and other social platforms make them still useful ... Read Article

Blue Ribbon Panel: Q&A with JP Sauve

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success?My ... Read Article

Blue Ribbon Panel Interview: Cristian Miculi

Hundreds of millions of dollars have been raised by AdTech startups over the last few years, and now there is much talk ... Read Article

Q&A: Geno Prussakov on Affiliate Marketing Hot Topics

Imagine you are a newbie affiliate entering the industry today. Which vertical would you choose? What would be your strategy for success? ... Read Article

AvantLink Launches Canadian Affiliate Network on 7th Anniversary

Press Release AvantLink.ca Features Exclusively Canada-Focused Merchants   Park City, UT (PRWEB) October 01, 2012   AvantLink, an innovative affiliate network, has ... Read Article

TradeDoubler Financials: “Especially Bleak”

It’s hard to get reliable insights into the inner workings of networks so I was interested to see TradeDoubler’s recent presentation of ... Read Article

Travel Vertical Heats Up For Summer

comScore reports that various travel categories occupied half of the top 10 fastest growing verticals during March as people start researching and ... Read Article

Why Waste Money on Social Media?

An old saying handed down from the Madison Avenue advertising industry states that 50% of a typical ad budget is wasted. The ... Read Article

Adperio Expands Leadership, Names New Vice President

DENVER, CO (February 1, 2012) – Adperio, a leading online media company, has named Brian Fox as Vice President of Business Development ... Read Article

U.S. E-Commerce Increased To $50 Billion In Q4-2011

comScore released its estimates for U.S. e-commerce this week showing nine successive quarters of year-on-year growth and five quarters of double-digit growth. ... Read Article
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