Tag: affiliate marketing

The market for partner marketing platforms is growing rapidly, but not all platforms are created equal. As more brands take ownership of ... Read Article

Partner marketing has matured. Once viewed as a tactical affiliate channel, it’s now a core revenue driver for some of the world’s ... Read Article

Choosing the right partner marketing platform isn’t just about ticking boxes. It’s about aligning your technology investment with your strategic goals—and avoiding ... Read Article

The general public’s opinion on generative AI is incredibly polarized. Some see it as a miraculous tool that will solve most of ... Read Article

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

Donald Trump’s recent re-election has tech insiders buzzing, and it’s not just about policy. With Elon Musk now firmly in the Trump ... Read Article

The 2024 U.S. Performance Marketing Association (PMA) survey offers significant insights into current trends among U.S. brands using affiliate programs. Key takeaways ... Read Article

The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

The ongoing antitrust case against Google is centered on its alleged monopolistic behavior in search, advertising, and mobile operating systems. One of ... Read Article

If you had to guess the percentage by how much sales increase on Black Friday compared to an ordinary day, what number ... Read Article

The U.S. Federal Trade Commission has been imposing increasingly more severe monetary penalties against company’s for falsely representing that products are “Made ... Read Article

An interview with Taras Kiseliuk, CEO of ClickDealer In an insightful interview, Taras Kiseliuk, ClickDealer’s CEO delves into the transformative trends in ... Read Article

In the performance marketing landscape, mastering pay-per-call campaigns demands a strategic blend of innovation and collaboration. Here, we unpack a detailed roadmap ... Read Article

In this exclusive interview, Maxime Bergeron, CEO of CrakRevenue, reveals the key factors driving affiliates to choose their network over others. He ... Read Article