Author: Chris Trayhorn, Publisher of mThink Blue Book

You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the ... Read Article

In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving ... Read Article

Diamonds, private jets, multi-million-dollar mansions, haute couture, luxury vehicles and high-end handbags - customers looking for upscale goods and services could probably ... Read Article

It's that time of year again when we ask industry movers and shakers to look back at the past 12 months and ... Read Article

Not every website needs a complete redesign. Contrary to what most Web designers tell you, designing a website for results, or what ... Read Article

Living in a virtual world may lead to innovation in the physical world.

With the holiday season waiting just over the calendar horizon, I can't help but remember how holidays are disasters for the unprepared. ... Read Article

When Commission Junction announced its Link Management Initiative (LMI) on May 23, the reaction from the affiliate community was swift and decisive. ... Read Article

In the last two issues of Revenue magazine I've written about mistakes that affiliates make, highlighting common errors that most affiliates commit ... Read Article

Some folks compare organic search marketing to public relations, where you are trying to get free attention for your business. They further ... Read Article

Despite having many talents that often thrust him to the forefront, Hazard is a modest man who typically shuns the spotlight.For more ... Read Article

Describing eBay as a commerce website is like saying Elvis was a singer. The 11-year-old company that began as a virtual flea ... Read Article

News of the death of the catalog is greatly exaggerated. It's no secret that the catalog retail universe is a big one. ... Read Article

TV commercials and print ads aren't dead yet. Major brands still believe in traditional media. After all, a blockbuster commercial with a ... Read Article

For online marketers, green could be the new gold. The events of the past year opened the eyes of many consumers to ... Read Article