Author: Chris Trayhorn, Publisher of mThink Blue Book

Overcoming Your SEO Fears

Ask nearly everyone and they'll say that search engine optimization is intimidating. Search engine optimization - SEO for short - should be ... Read Article

Judi Moore: The Leaper

Judi Moore is not a super-affiliate. She's not even sure what that is. She doesn't see this as a detriment. Being an ... Read Article

Do Your Metrics Measure Up?

Steve DiPietro is amazed at how frequently he listens to prospective clients parroting clickthrough percentages, Web traffic statistics and conversion ratios with ... Read Article

More Ways to Search

Search powerhouse Google has ascended not only to the No. 1 starting place for most Web searches, but the name has become ... Read Article

Learning Outside the Box

Many of today's online marketers have unrelated backgrounds and have learned their profession through on-the-job training and supplemental offerings. The situation is ... Read Article

Hire Up

Even the most traditional companies don't need to be convinced anymore that Internet advertising and marketing is no longer optional. Today companies ... Read Article

Spiders Don't Eat Spam

It's the headline any search marketer would dread: "Google Bans BMW for Search Spamming." For well-known companies, such bad publicity is reason ... Read Article

Improving Conversions

Kimberly Griffiths knows all too well what it feels like to be drowning in a sea of debt. Like many Americans, she's ... Read Article

Stop the Presses

Prepare the obituary: The era of the daily newspaper as the news source is over. The Daily Tribune, Inquirer and Journals of ... Read Article

Center of Excellence Certification Yields Ongoing Rewards

By using data to affect outcomes, Bay Medical Center”s HeartInstitute was the first in Florida to receive the JCAHO distinction –called the ... Read Article

CASE STUDY: Hawthorn Medical

Faced with strict new password policies for the Medical Records System(MRS), Hawthorn Medical implementedDigitalPersona’s fingerprint authentication solution for its 100+ physicians and ... Read Article

WiFi-Based Patient Monitoring

Healthcare is an ideal environment for the use of wireless and mobile computing technologies. From a process perspective, the hospital of today ... Read Article

Colin McDougall: The Timekeeper

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article

Taking It Offline

If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

Redemption

It all started with Asa Candler, a "prescriptionist" in Atlanta 112 years ago. A modest pharmacist who dealt in tonics and medicines, ... Read Article
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