Author: Chris Trayhorn, Publisher of mThink Blue Book

If baseball is the thinking person's game, then online advertising is the thinking person's medium. Much like the national pastime, part of ... Read Article

How to Limit Commission Theft

Anne Holland is the president of MarketingSherpa, which aims to help marketers advance by sharing real-world marketing data and hard-won lessons. The ... Read Article

This past summer, super-affiliate Colin McDougall traveled around British Columbia with his family in his newly purchased travel trailer. From mid-July through ... Read Article

Food has recently been called everything from the new theater to the new porn. Regardless of how you think about food, you ... Read Article

Someone is hijacking your traffic and stealing your commissions. That someone might be a competing affiliate marketer, or worse, the merchant whose ... Read Article

Over the years stories about intimidation and goons knocking on the doors of various affiliates and search marketers have circulated at industry ... Read Article

You can't drive on the highway, watch TV or go to the supermarket without being reminded of America's obsession with betting. Casinos ... Read Article

ShareASale is an affiliate network that has taken a hard stance on spyware, adware and parasite-ware by not allowing any downloadable applications ... Read Article

Tony Phillip will tell you the exact moment he knew that mobile marketing and advertising - predominantly via cell phones - had ... Read Article

You may or may not approve of what they are marketing, but nearly everyone can learn something from the strategies that the ... Read Article

As author Robert C. Gallagher observes, "Change is inevitable - except from a vending machine." And so it comes as no surprise ... Read Article

Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

Designing for conversions isn't rocket science. It's just the ability to design a website with particular ideas in mind. For this column ... Read Article

In early August, Foster's Beer announced two changes. First, they'll no longer try to be "Australian for Beer" and, second, they're moving ... Read Article