Affiliate Marketing

Articles About Affiliate Marketing

The Most Important Marketing Metric (And It's Not CPA)

by Chris Trayhorn, Publisher of mThink Blue Book on October 11, 2016

How much can you afford to spend to acquire a new customer? It’s a big question, and one … Read Article

Make Clickbooth Your #1 Affiliate Network!

by Chris Trayhorn, Publisher of mThink Blue Book on October 5, 2016

Sponsored Content With 14+ years of experience in providing our clients with innovation, exclusivity and performance, make Clickbooth … Read Article

The E-Commerce Magic Bullet (Hint: It’s Not AdWords)

by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2016

E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right … Read Article

Leading the Way in Influencer Marketing

by Rakuten Advertising on October 4, 2016

Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers … Read Article

Top Software Verticals to Promote in 2017

by Monica Sturza on September 26, 2016

The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate … Read Article

4 Quick Tips To Enhance Your Affiliate Program

by Rakuten Advertising on September 13, 2016

One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick … Read Article

A Sideways Look At Performance Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016

The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance … Read Article

Holiday Season Email Attack!

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016

As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order … Read Article

Micro-Moments #2: Intention-Rich Interactions

by Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016

34% of online retail purchases now happen on a mobile device. The products that are bought on mobile … Read Article

Ad Fraud Is Still A Thing

by Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016

It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we … Read Article

Micro-Moments #1: Being There When Consumers Choose

by Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016

One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s … Read Article

Five Essential Questions To Ask Your Network

by Chris Trayhorn, Publisher of mThink Blue Book on August 13, 2016

Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has … Read Article
Press Release – Introduce Comprehensive Suite of Performance-Based Digital Solutions Including

The 4 Biggest Internet Trends Affecting Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016

Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” … Read Article

In Defense of Networks

by Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016

One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot … Read Article

The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!

by Chris Trayhorn, Publisher of mThink Blue Book on May 26, 2016

Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% … Read Article

Work with Industry Leader in Customer Acquisition

by Chris Trayhorn, Publisher of mThink Blue Book on May 24, 2016

Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple … Read Article

Madrivo's Success Shows Impact of Big Data on Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on May 19, 2016

Press Release (San Francisco, May 19, 2016) Big data is changing affiliate marketing and leading networks, such as … Read Article
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