All Blue Book Articles Why Should Marketers Invest In Pay Per Call?by brianfernandez on May 24, 2022 There are seemingly infinite marketing channels and payment models in today’s digital world, so you may be thinking, who still wants to focus their ad spend on phone … Read Article CFPB Issues Warning About Contractual Gag Clauses and Consumer Reviewsby Richard B. Newman on April 3, 2022 On March 22, 2022 the CFPB issued a policy statement on contractual “gag” clauses and fake review fraud. While the bulleting indicates that financial companies will face consequences … Read Article New Blue Book Top 20 CPS Affiliate Network Resultsby Chris Trayhorn, Publisher of mThink Blue Book on February 18, 2022 The Best Cost-Per-Sale Affiliate Networks In 2022 Best CPS / Affiliate Network Overall Joint-winners (first time ever!) Awin Group Rakuten Affiliate Network We congratulate Rakuten Affiliate Network … Read Article FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcomingby Richard B. Newman on February 16, 2022 On February 10, 2022 the Federal Trade Commission announced that it intends to vote whether to issue an Advance Notice of Proposed Rulemaking on “deceptive earnings claims for … Read Article New Blue Book Results: Top 20 CPA Affiliate Networks For 2022by Chris Trayhorn, Publisher of mThink Blue Book on February 15, 2022 Best CPA Network Overall: Perform[cb] Perform[cb] continue their multi-year run as our best-rated CPA network overall. They have been consistently assertive in the marketplace with an effective acquisition strategy … Read Article FTC Rules With Civil Monetary Penalties for Deceptive Earnings Claims and Targeted Marketing May Be Forthcomingby Richard B. Newman on December 29, 2021 Accountable Tech has recently filed a petition for an FTC rulemaking that would ban “surveillance advertising” as an “unfair method of competition.” The group cites the ad practices … Read Article Top 4 Ways To Make Your Call Campaigns More Successfulby Adam Sthay, DMS Senior Vice President of Pay Per Call on December 20, 2021 Inbound call campaigns connect advertisers with high-intent, interested consumers the moment they’re ready to engage, resulting in 100% contact rates. But, for a call campaign to be successful, … Read Article Perform[cb]’s New Mobile App For Partners Is A Game Changerby Chris Trayhorn, Publisher of mThink Blue Book on December 17, 2021 Perform[cb]’s new mobile app for publishers and partners, PerformLEAP Partners, has drawn attention since its recent introduction. It provides ubiquitous access to performance data, in combination with campaign … Read Article Shaping the Perfect Matchmaker for Content Creatorsby CrakRevenue on December 15, 2021 It is now official: Content Creators and Influencers are the new MVPs in the web marketing game. Influencer marketing is today’s fastest-growing online customer acquisition method. The fast-paced … Read Article Removing Barriers for Influencers and Content Creatorsby LinkConnector on December 13, 2021 Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a blog; influencers and content creators are at the top of affiliate recruitment wish lists of almost … Read Article 8 Easy Ways To Refresh An Email Campaignby Amber Paul, DMS Senior Vice President of Distribution on December 13, 2021 Are You Regularly Updating Email Campaigns To Keep Customers Engaged? Publishers and advertisers know how important effective email strategies can be to their bottom lines. During the pandemic, … Read Article Interview with Rakuten's CRO Jeff Wenderby Chris Trayhorn, Publisher of mThink Blue Book on December 8, 2021 There is a reason Rakuten Advertising has been consistently voted our #1 ranked CPS network. They offer a massive partner network; real-time, multi-touch attribution; state of the art … Read Article CPA MarTech Year In Review 2021by Performcb on December 6, 2021 As the year comes to a close, the Perform[cb] team is taking a moment to reflect on the tools and technology that helped our marketers and affiliates achieve … Read Article How To Boost Sales & Incentivize Affiliates During The Holiday Seasonby Avangate Affiliate Network on December 2, 2021 An affiliate program is designed to bring you niche traffic and new customers. It means that you already have a strong network that can help you increase your … Read Article A Holiday Season Like No Other: 8 Keys to Successby CrakRevenue on November 29, 2021 The holiday season takes a special turn in 2021. Still, it remains the busiest and most profitable time of the year for retailers and affiliate marketers worldwide. CrakRevenue … Read Article« Previous 1 2 3 4 5 6 … 21 22 23 24 Next »