All Blue Book Articles FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Actby Richard B. Newman on May 26, 2021 Following a hearing in the Senate Committee on Commerce, Science, and Transportation last month, Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter wrote to the Committee regarding the … Read Article FTC Warns Marketers and Social Media Platforms About COVID-19 Claimsby Richard B. Newman on May 13, 2021 In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making unsubstantiated express and implied claims that … Read Article Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Downby Chris Trayhorn, Publisher of mThink Blue Book on May 6, 2021 Perform[cb] Blue Book’s #1 ranked CPA network, announced yesterday that it has been acquired by Beringer Capital, a leading North American private equity fund specializing in the media, … Read Article The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Nearby Richard B. Newman on April 22, 2021 And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense of Purpose Breaking news this morning: … Read Article Understanding & Overcoming Top Email Inboxing Challengesby Amber Paul, DMS Senior Vice President of Distribution on April 20, 2021 For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating brand awareness, driving traffic and encouraging … Read Article Advertiser’s Responsibilities for What Others Say in Social Mediaby Richard B. Newman on April 1, 2021 As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of their network. The scope of the … Read Article How Publishers Can Leverage Push Notifications To Scale User Engagementby Lily Trevisanut, Digital Media Solutions on March 24, 2021 Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, … Read Article FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocallsby Richard B. Newman on March 22, 2021 The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and from using robocalls under the terms … Read Article Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaimby Richard B. Newman on February 19, 2021 In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than twenty telemarketing calls to his mobile … Read Article Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Chargesby Richard B. Newman on February 12, 2021 One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a settlement with the Federal Trade Commission. … Read Article How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)by Todd Stearn, CEO, Aragon Advertising on January 15, 2021 Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business wishes to receive. Of course, getting … Read Article Why All Media Buyers Need to Add Pay Per Call in 2021by Todd Stearn, CEO, Aragon Advertising on January 6, 2021 Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic sources to convert new, high-quality audiences … Read Article Court Holds No TCPA Standing With Ringless Voice Mail Messageby Richard B. Newman on December 22, 2020 The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian v. FCA US LLC, No. 19-15026, … Read Article Promote E-gift Cards to Drive More Last-Minute Holiday Salesby Rakuten Advertising on December 9, 2020 The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty of shopping left to be done. … Read Article Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Beforeby Amber Paul, DMS Senior Vice President of Distribution on December 8, 2020 In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ecommerce has become the favored buying … Read Article« Previous 1 2 3 4 5 6 7 8 … 21 22 23 24 Next »