Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges by Richard B. Newman, February 12, 2021 One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a settlement with the Federal Trade Commission. The FTC’s proposed settlement with the individual defendant stems from an ongoing lawsuit against the Florida-based Simple Health enterprise. The FTC alleges that the Simple Health defendants collected more than $195 million by enrolling American consumers in worthless association and discount memberships with limited benefits, leaving tens of thousands of consumers uninsured, some stuck with thousands of dollars in unpaid medical bills. In its complaint against Simple Health, the FTC alleged that the individual defendant – the Chief Compliance Officer – was an integral part of the scheme, which lured consumers through a network of deceptive websites and misled them to think they were buying comprehensive health insurance that would cover preexisting medical conditions, prescription drugs, and a host of standard care, treatments, and tests. In fact, the FTC alleges, people who enrolled in the plans later learned that the Simple Health plans were not comprehensive health insurance and did not provide the promised coverage and benefits. Consumers instead were allegedly enrolled in membership plans that provided extremely limited benefits and left them responsible for the vast majority of their medical expenses. Under the proposed settlement, the individual defendant is banned from advertising, marketing, promoting, offering for sale, or selling any healthcare-related products. She also is banned from making misrepresentations in connection with the sale of any good or service, and is prohibited from violating the FTC’s Telemarketing Sales Rule. The settlement includes a monetary judgment of $195.5 million, which is suspended due to her inability to pay. The individual is also required to fully cooperate with the FTC and with investigations related to the case. The FTC continues to litigate against the other defendants in the case, including Simple Health Plans LLC, five related companies, and the companies’ owner and CEO. Richard B. Newman is an FTC defense lawyer at Hinch Newman LLP. Attorney advertising. Informational purposes only. Not legal advice. Filed under: Blue Book, Revenue, Revenue Blog Tagged under: Ftc attorney, Health insurance scam, Health Insurance Scheme About the Author Richard B. Newman is an FTC defense lawyer at Hinch Newman LLP. He is a nationally recognized FTC defense lawyer and advertising compliance attorney. He regularly provides advertising counsel and represents clients in high-profile investigations (CIDs) and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general, departments of consumer affairs, and other federal and state agencies with jurisdiction over advertising and marketing practices. Richard’s practice also concentrates upon transactional matters relating to the dissemination of national advertising campaigns, including the gamut of affiliate marketing, telemarketing, lead generation, list management and licensing agreements.