All Blue Book Articles The Most Important Marketing Metric (And It's Not CPA)by Chris Trayhorn, Publisher of mThink Blue Book on October 11, 2016 How much can you afford to spend to acquire a new customer? It’s a big question, and one I see people getting wrong every day. The reason? They … Read Article Make Clickbooth Your #1 Affiliate Network!by mThink on October 5, 2016 Sponsored Content With 14+ years of experience in providing our clients with innovation, exclusivity and performance, make Clickbooth YOUR choice for best network of 2017. Clickbooth is a constant, … Read Article The E-Commerce Magic Bullet (Hint: It’s Not AdWords)by Chris Trayhorn, Publisher of mThink Blue Book on October 4, 2016 E-commerce companies often ask me why they’re struggling to compete. They think they are doing all the right things but they’re still not growing. Even though they are … Read Article Leading the Way in Influencer Marketingby Rakuten Advertising on October 4, 2016 Influencer marketing has noticeably changed the affiliate marketing industry over the past few years. Advertisers look to influencers to provide native, authentic content to readers making the relationship … Read Article Top Software Verticals to Promote in 2017by Monica Sturza on September 26, 2016 The latest AffStat report shows that Online Services comes in third place among vertical preferences in the affiliate world, with 28.69% of affiliates choosing the category. That’s right … Read Article 4 Quick Tips To Enhance Your Affiliate Programby Rakuten Advertising on September 13, 2016 One of the biggest misconceptions of affiliate marketing is that it’s a good way to make a quick buck. On the contrary, affiliate marketing, just like any other … Read Article A Sideways Look At Performance Marketingby Chris Trayhorn, Publisher of mThink Blue Book on September 1, 2016 The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots lie in enterprise-level marketing for companies … Read Article Holiday Season Email Attack!by mThink on September 1, 2016 As we approach holiday season many e-commerce companies and merchants are gearing up their email campaigns in order to maximize sales at the most important part of the … Read Article Micro-Moments #2: Intention-Rich Interactionsby mThink on September 1, 2016 34% of online retail purchases now happen on a mobile device. The products that are bought on mobile are the ones that are in front of the customer … Read Article Ad Fraud Is Still A Thingby Chris Trayhorn, Publisher of mThink Blue Book on August 15, 2016 It is becoming ever more clear that online advertising is suffering massive fraud. Just this last week we have seen Rovio, the Angry Birds game developer, reveal that … Read Article Micro-Moments #1: Being There When Consumers Chooseby mThink on August 15, 2016 One of the most useful concepts that we at mThinkDigital use for our mobile e-commerce clients is Google’s Micro-Moments. The idea is deceptively simple: mobile enables consumers to … Read Article Five Essential Questions To Ask Your Networkby Chris Trayhorn, Publisher of mThink Blue Book on August 13, 2016 Advertisers choosing a new network partner have to take a lot on trust. Pretty much every network has a convincing pitch and a nice set of PowerPoint slides. … Read Article The 4 Biggest Internet Trends Affecting Affiliate Marketingby Chris Trayhorn, Publisher of mThink Blue Book on June 27, 2016 Trends Affecting Affiliate Marketing Kleiner Perkins partner Mary Meeker is famous for producing her huge “Internet Trends Report.” She just released her 2016 report, covering everything from smartphone … Read Article In Defense of Networksby Chris Trayhorn, Publisher of mThink Blue Book on June 9, 2016 One thing that becomes obvious as you look through the BLUE BOOK survey data is that a lot of publishers are unhappy with one or other of the … Read Article The Clickbooth Performance Exchange – Now Powering 100% of Affiliate Traffic!by mThink on May 26, 2016 Press Release SARASOTA, Fla., Clickbooth is excited to announce that with the company’s most recent technological release, 100% of its affiliate traffic is now powered by its proprietary … Read Article« Previous 1 2 3 4 … 21 22 23 24 Next »