• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

The Value of the Performance Exchange

September 19, 2016 by Chris Trayhorn, Publisher of mThink Blue Book

erin-cigich Performance Exchange
Erin Cigich
CEO, Clickbooth

Your proprietary platform, the Clickbooth Performance Exchange, seems to be getting a lot of attention right now. Why do you think that is?

We’ve heard from clients – affiliates and advertisers alike – that the industry is ready for a change. Everyone has been operating off of the same old model for a decade plus. As an industry we’re inherently the innovators and the risk takers, we’re at the forefront of every single marketing trend, but that hasn’t applied to our technology – until now.

What differentiates the Exchange from other network platforms?

We’re not the first network to be powered by a proprietary platform, but our technology is one-of-a-kind. Not only do we have all the same functionality as networks using Cake, we put a lot of thought into how to make our clients’ lives easier and empower them to improve their returns and grow their businesses. For affiliates, they can run a single offer, or run a group of offers or our vertical link and leverage our social learning algorithm to serve the best offer – resulting in higher EPCs and little to no time spent on offer testing or cap management. For advertisers, it’s about control and targeting – device type, geo, traffic type, time of day – you name it, if it impacts their Customer Lifetime Values (CLV) they can select for it.

How does the Exchange functionality operate? Is it based on real-time bidding? Talk me through how it works.

In the simplest sense, the Exchange is designed to match the highest performing offer for your traffic on a per click basis, yielding superior EPCs.

As an affiliate, you know that there are “rockstar” offers. Traditionally, you’d find the top Skin Care offer, for instance, and run that until it caps out for the day or the week. What we’ve seen, that is very interesting, is that really no one offer is the “rockstar” for mobile AND desktop AND tablet – for example. By using the Exchange to build an offer group, you let our sophisticated algorithm serve the best offer to each individual user – meaning you may have three rockstar offers, 1 for mobile, 1 for desktop and 1 for tablet – and this really increases your returns in a powerful way. This applies to all nutra verticals. For lead gen, time of day, day of week and geo have massive implications on offer performance. Layer on our LP Offer Rotation technology and now, as an affiliate, you’re dominating your traffic sources. Guys simply can’t compete with these EPCs.

What are the real benefits that an advertiser will see?  And a publisher?

Value alignment has been a driving concept for our company for years. When we align the goals of our affiliates and advertisers we build campaigns not only with lucrative performance, but with longevity too. The Exchange takes what we’ve been doing toward that end in a manual way and implements it automatically.

Advertiser Benefits:

  • Quality – target the traffic that results in higher CLVs
  • Consistency through control
  • Scale smarter and faster

Affiliate Benefits:

  • Truly Exclusive Offers
  • Increased EPCs and eCPMs = Higher returns
  • Run multiple top performing offers at once
  • Removes the need to swap pages or links as caps are hit or to test in new offers

Programmatic advertising is seen by many as having driven down the rates that publishers get paid for their inventory. Is there a risk that something similar might happen with performance-based media?

If anything, we’ve seen the opposite – fierce competition for top affiliate traffic, creating high CLVs for advertisers, again this goes back to our philosophy of value alignment.

You are clearly investing a great deal in technology. Do you feel it is strategically important for Clickbooth? Why?

Absolutely. It’s an added value for our clients. Our technology is extremely flexible – we can take (and have) a client request and implement it platform wide within days. Any network sitting on a 3rd party tracker is lucky to even have a request reviewed by their trackers’ developers. “Innovation distinguishes between a leader and a follower” – Steve Jobs.

Who do you see as your competition? Is it simply other affiliate networks? Or other advertising networks generally? How do you think about your market positioning?

In performance marketing there are a few brand names, but for the most part there are hundreds or thousands of networks with no real differentiators. In the next 12-18 months we expect to see, and be a driver of, major market consolidation.

I saw that Dzenis Softic described this a version 1.0 of the Exchange. What’s coming in version 2.0?

Right now, we’re most excited about our LP Offer Rotation – currently available for affiliates. It’s perfect for high volume media buyers. Affiliates select a group of offers to run on their pre-sell page, place one link and allows the Exchange’s machine learning algorithm to serve the best offer and corresponding product image and offer name.

We’re on a weekly release schedule and cater heavily toward client feedback and requests.

About Clickbooth.com, LLC

Clickbooth is a recognized online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing.  Founded in 2002, the company specializes in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels on native, mobile, social, email, contextual and search placements. Advertisers can access advanced targeting capabilities through the proprietary, patent-pending platform. The majority of the traffic is exclusive to Clickbooth, which is pioneering a programmatic approach to performance marketing through the use of machine learning and implementation of big data.

 

Related posts:

  1. Communication Is Key To Performance Imagine a new advertiser coming to you to launch a...
  2. Adam Weiss on Affiliate Marketing Best Practices Imagine a new advertiser coming to you to launch a...
  3. Jackie Bates Talks Affiliate Marketing Trends The traditional route into affiliate marketing was always via the...
  4. Interview with Blue Ribbon Panel Member Nicolas Chrétien The traditional route into affiliate marketing was always via the...

Filed Under: Blue Book, Interviews, Revenue Tagged With: affiliate marketing, affiliate networks, Exchange

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic
  •  3 Top Lead Generation Best Practices To Scale Your Business
  • Automation, Conversions, Profitability, Oh My – Breaking Affiliate Campaign Roadblocks
  • 5 tips for a better brand image
  • How Mac of All Trades Found Multi-Channel Success
  • Winning In A Changing World: An Interview with Taras Kiseliuk, CEO of ClickDealer
  • Survey: What Consumers Want from Financial Services Providers
  • The influencer marketing era: what does the future of web marketing hold?

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy