Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of the powerhouses of the affiliate marketing industry with a thriving network built upon proprietary technology, combined with agency services to provide highly-rated … [Read more...]
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical for a long time. They moved to Puerto Rico. And it worked. Over the last seven years MonsterAds has grown from a boutique dating network into one of the Blue … [Read more...]
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]
One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out
MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen MaxBounty-veteran Matt McEvoy appointed as CEO. Matt was previously responsible for overseeing all business development for the company over most of the decade so he knows the business, the clients and the industry inside out. He brings big plans … [Read more...]
Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management
If you were going to launch a business as a publisher today, what business model would you adopt to make money? The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]
Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017
Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of your plan for the next four months? Adam Weiss: Planning for fourth quarter requires an analysis of what worked and what didn’t in 2016 as well an understanding of the trends that have surfaced in 2017. Look at your data to understand the … [Read more...]
Interview With Peerfly’s Director of Marketing on Conversions
If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]
Merchant CMO Tips From Erin Cigich, CEO of Clickbooth
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate … [Read more...]