Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and reporting for the first time. This is a big step for the Ottawa-based CPA network and reflects the intense competition at the top end of the affiliate marketing … [Read more...]
Top Publishers Reveal Factors Influencing Their Choice of Network Partner
In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked CPA network. Clickbooth has gone from strength to strength in the Blue Book survey over the last three years, outperforming other large networks in support from advertisers while also receiving an increasing publisher share-of-vote. We spoke to four of the most successful … [Read more...]
The Clickbooth Advantage
The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, you’re familiar with Clickbooth’s industry leading platform exchange technology. They are a company that was founded and built with the belief that a Fortune 500 company and a rising entrepreneur should have the same access to acquiring new customers at … [Read more...]
The Greatest Opportunities in Affiliate Marketing Today
The landscape of affiliate marketing is rapidly changing. From the rise of influencers to changes in how people consume content, and on to an increasing emphasis on reporting, the evolution is accelerating and rapidly impacting the space. In such a fast-changing environment there is no better way to get a feel for the new terrain than by talking to those on the ground living … [Read more...]
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of the powerhouses of the affiliate marketing industry with a thriving network built upon proprietary technology, combined with agency services to provide highly-rated … [Read more...]
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical for a long time. They moved to Puerto Rico. And it worked. Over the last seven years MonsterAds has grown from a boutique dating network into one of the Blue … [Read more...]
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]
One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out
MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen MaxBounty-veteran Matt McEvoy appointed as CEO. Matt was previously responsible for overseeing all business development for the company over most of the decade so he knows the business, the clients and the industry inside out. He brings big plans … [Read more...]