Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]
MaxBounty Launches New Advertiser Tracking Platform
Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser tracking platform, providing their advertisers with online campaign data and reporting for the first time. This is a big step for the Ottawa-based CPA network and reflects the intense competition at the top end of the affiliate marketing … [Read more...]
Top Publishers Reveal Factors Influencing Their Choice of Network Partner
In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked CPA network. Clickbooth has gone from strength to strength in the Blue Book survey over the last three years, outperforming other large networks in support from advertisers while also receiving an increasing publisher share-of-vote. We spoke to four of the most successful … [Read more...]
The Clickbooth Advantage
The World Leader in Performance Marketing Technologies. There’s no doubt that if you’re in the affiliate marketing space, you’re familiar with Clickbooth’s industry leading platform exchange technology. They are a company that was founded and built with the belief that a Fortune 500 company and a rising entrepreneur should have the same access to acquiring new customers at … [Read more...]
The Greatest Opportunities in Affiliate Marketing Today
The landscape of affiliate marketing is rapidly changing. From the rise of influencers to changes in how people consume content, and on to an increasing emphasis on reporting, the evolution is accelerating and rapidly impacting the space. In such a fast-changing environment there is no better way to get a feel for the new terrain than by talking to those on the ground living … [Read more...]
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]
Advertiser Perspective: How to be strategic when buying CPM
Effective media buying is a critically important component of successful campaigns. CPM-based media can sometimes be over-looked yet it offers real benefits when approached in a strategic manner. Madrivo is one of the powerhouses of the affiliate marketing industry with a thriving network built upon proprietary technology, combined with agency services to provide highly-rated … [Read more...]
From Boutique Network To Top 20 In The World – The Inside Secrets Of MonsterAds
From the outset the founders of MonsterAds decided to do things differently. Lots of networks talk about being selective in their publisher recruitment, they actually walked the walk. They stuck to only one vertical for a long time. They moved to Puerto Rico. And it worked. Over the last seven years MonsterAds has grown from a boutique dating network into one of the Blue … [Read more...]
6 Questions Every Advertiser Should Ask When Looking For A Great Affiliate Marketing Network
Not all affiliate marketing networks are created equal. So if you’re a brand trying to increase your margins, choosing “any old” network simply won’t cut it. Without doing the proper due diligence, you stand to lose out on countless sales — not to mention boosted brand recognition. In short: landing on the right network is mission critical for your business. So how can a brand … [Read more...]
One Of Performance Marketing’s Biggest Thinkers – Matt McEvoy Of MaxBounty Speaks Out
MaxBounty has been the most consistently top-ranked CPA network in the world over the last five years. A recent acquisition has seen MaxBounty-veteran Matt McEvoy appointed as CEO. Matt was previously responsible for overseeing all business development for the company over most of the decade so he knows the business, the clients and the industry inside out. He brings big plans … [Read more...]
Erin Cigich of Clickbooth: On Business Models, Holiday Planning and Data Management
If you were going to launch a business as a publisher today, what business model would you adopt to make money? The affiliate marketing industry, like most technology based industries, is constantly evolving at lightning speed. The most successful publishers need a fluid business model that can readily embrace progressive change. While working to scale current profitable … [Read more...]
Jackie Bates of LinkConnector: Riding or Missing the Q4 Wave
Put yourself in the position of a clothing or cosmetics advertiser CMO coming into the holiday season. What are the main points of your plan for the next four months? By how much should your media budget increase? What kind of return should you expect? Riding—or missing—the Q4 wave has big implications. Last year, total online sales jumped roughly 18% according … [Read more...]
Adam Weiss of Rakuten: Shaping Your Plan for Q4 2017
Put yourself in the position of a fashion- or beauty-focused publisher CMO coming into the holiday season. What are the main points of your plan for the next four months? Adam Weiss: Planning for fourth quarter requires an analysis of what worked and what didn’t in 2016 as well an understanding of the trends that have surfaced in 2017. Look at your data to understand the … [Read more...]
Interview With Peerfly’s Director of Marketing on Conversions
If you were going to launch a business as a publisher today, what business model would you adopt to make money? Luke Kling: Everything is going mobile so I would focus on how people are consuming content on their mobile devices and try to figure out how I can provide value to them in exchange for their attention. There is a ton of opportunity with mobile messaging. What … [Read more...]
Merchant CMO Tips From Erin Cigich, CEO of Clickbooth
Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends where the brand is in their life cycle. Affiliate network partners should be the driving force purely for traffic, while the agency helps set an overall tone of the advertiser’s creative vision. When agencies and networks coordinate … [Read more...]