Tag: Thought Leadership

Search and navigation are different behaviors, yet search engines are used to doing both. This means a good search engine can handle ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

You're capturing recency, frequency and monetary data about your customers. You're recording customer service contacts. You're doing your best to capture point-of-sale ... Read Article

Understanding technological innovation is vital for marketers for several reasons. First, technological change is perhaps the most powerful engine of growth. It ... Read Article

Providing advertisers with a wealth of opportunities to reach their ever-splintering audiences, the Internet has earned a reputation as the most accountable ... Read Article

The Online Advertising Playbook aggregates and synthesizes what has been learned about online advertising during its first 10 years.[1] The book answers ... Read Article

Although some utilities have improved organizational agility by providing high-level executives with real-time visibility into operations, if they're to be truly effective, ... Read Article

The great American philosopher Yogi Berra once said, "If you don't know where you're going, chances are you will end up somewhere ... Read Article

The classical school of utility operations prescribes four priorities, ranked in the following descending order: safety, reliability, customer service and profit. Although ... Read Article

Energy systems in both mature and developing economies around the world are undergoing fundamental changes. There are early signs of a physical ... Read Article

A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their ... Read Article

Achieving the SmartGrid vision requires more than advanced metering infrastructure (AMI), supervisory control and data acquisition (SCADA), and advanced networking technologies. While ... Read Article

Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and ... Read Article

Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company ... Read Article

For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. ... Read Article