Tag: Thought Leadership

The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

In Mr. Melanson's role as Aquent's chief sales officer, he and his Enterprise Solutions team work with leading global companies to increase ... Read Article

Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water utilities – has found ... Read Article

Just as global demand for energy is steadily increasing, so too, are the recognized costs of power generation. A recent report about ... Read Article

I have to admit it. Despite all the exciting new technologies out there, I am finding myself to be a people person ... Read Article

The U.S. utility industry - particularly the electric-producing branch of it, there also are natural gas and water utilities - has found ... Read Article

Intelligent Plant Lifecycle Management (iPLM) is the process of managing a generation facility's data and information throughout its lifetime - from initial ... Read Article

With the new administration talking about a trillion dollars of infrastructure investment, the time for the intelligent utility of the future is ... Read Article

In the past, the utility industry could consider itself exempt from market drivers like those listed above. However, today's utilities are immersed ... Read Article