Tag: Thought Leadership

The marketing function has evolved in recent years, becoming more important to the success of the business and becoming higher profile. To ... Read Article

In Mr. Melanson's role as Aquent's chief sales officer, he and his Enterprise Solutions team work with leading global companies to increase ... Read Article

Psst, want to know the secret to better marketing ROI? Just hire a statistician, add some complex analytical models to measure the ... Read Article

INTRODUCTION: THE DREAM The relationship marketing arena stands on the cusp of its golden age, at an inflection point parallel to that ... Read Article

Nothing from my marketing past could have prepared me for this meeting. Fresh from having run a large, publicly traded interactive agency, ... Read Article

Your intuition tells you that reaching customers more often across more channels will inevitably improve your brand recognition. But with very little ... Read Article

Social networking has always been about people who trust one another coming together for support, reassurance and insight to provide and defend ... Read Article

I admit it: I'm a user-group junkie. I got my first taste of user groups when I worked for Apple - speaking ... Read Article

The U.S. utility industry – particularly the electric-producing branch of it, there also are natural gas and water utilities – has found ... Read Article

The smart grid is progressing well on several fronts. Groups such as the Grid Wise Alliance, events such as Grid Week, and ... Read Article

Every year, utilities are faced with the critical decision of where to invest capital. These decisions are guided by several factors, such ... Read Article

The software industry has been using maturity models to define and measure software development capabilities for decades. These models have helped the ... Read Article

For more than 30 years, Newton- Evans Research Company has been studying the initial development and the embryonic and emergent stages of ... Read Article

With utility infrastructure aging rapidly, reliability of service is threatened. Yet the economy is hurting, unemployment is accelerating, environmental mandates are rising, ... Read Article

Today's utility companies are being driven to upgrade their aging transmission and distribution networks in the face of escalating energy generation costs, ... Read Article