Tag: Thought Leadership

Addressing the Association of National Advertisers in 2004, Jim Stengel, chief marketing officer of Procter & Gamble, threw down the gauntlet. As ... Read Article

Your advertising is invisible to a substantial segment of your audience. Intuitively, you know they're tuning out, but you need more than ... Read Article

Good market intelligence is imperative in today's increasingly competitive environment. Product segments are commoditizing; product life cycles are shortening; and with smart ... Read Article

Keith Pigues is chairman of the board of directors for the Business Marketing Association International and a member of the Executive Leadership ... Read Article

Regardless of technological change, the future of social media will be dictated by the community's rapid adoption of new media forms. Change ... Read Article

Social media is providing marketers with an array of tools and opportunities that offer an unusual entrée into understanding the good, bad ... Read Article

The old model of journalism is dying, at least online. Relationships between companies and media writers have been supplanted by a new ... Read Article

Like the Industrial Age, the Conversation Age (often referred to as Web 2.0) requires businesses to change and recognize that the status ... Read Article

Whether you call it social media or consumer-generated content, there's no debate over the accelerating popularity of Internet sites and forums where ... Read Article

As marketing evolves into a two-way conversation that technology enables, it changes how we interact with customers and the value we offer ... Read Article

As director of information architecture and usability, Mr. Morrow leads Web Associates' holistic approach to combining user interface design, human factors and ... Read Article

On May 31, 2006, The New York Times published an article by columnist Thomas Friedman that featured some pointed criticism of General ... Read Article

The jury is in. Evolution hasn't really caught up with humanity's highfalutin attitudes about our species' uniqueness. Less than 100 years ago, ... Read Article

If it's getting harder to reach your target market with TV and online ad campaigns, it's likely because your audience has left ... Read Article

Ever since 1896, when John Patterson, founder and CEO of NCR, held the first training class on how to sell cash registers, ... Read Article