Category: Featured

3 Big Takeways On Publicis Buying Epsilon/CJ

Publicis Groupe this week agreed to purchase Commission Junction’s parent company Epsilon. The $4.4 billion deal emphasizes once again the importance of ... Read Article

Affiliate Marketing's Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers

By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital ... Read Article

Top 4 Affiliate Digital Marketing Tech Predictions

By Kateryna Khalus, Team Lead / Publisher’s Department /Admitad International Team Over the years, affiliate marketing has been establishing itself as a ... Read Article

2019 Influencer Marketing Global Survey Released

Rakuten Marketing has a big new report out looking at influencer marketing. Influencers are now an established part of the consumer marketers ... Read Article

Facebook Announces Integration Across all Platforms Worldwide. Surprised?

In a move that seems specifically designed to forestall European enforcement efforts, Facebook has announced they will integrate their messaging platforms worldwide, ... Read Article

TCPA Alert: Court Rules that Transactional Text Messages Not Advertising and Coverage Developments

The Northern District of California recently dismissed a plaintiff’s TCPA claim based on text messages that confirmed plaintiff’s hotel reservations and encouraged ... Read Article

What's Driving The Creative Destruction In Affiliate Marketing?

One of my biggest takeaways from Affiliate Summit was that we are well and truly into an era when VC and private ... Read Article

Blue Book 2019 Top 20 Revealed!

Congratulations to our number 1 ranked networks for 2019! Top 20! Best CPA Network Overall: ClickboothBest CPS/Affiliate Network: Rakuten Affiliate NetworkBest Pay-Per-Call ... Read Article

As Oath Writes-Down $4.5 Billion Yahoo/AOL Acquisition, Performance Marketing Thrives

In an under-reported SEC filing last week Verizon recorded a massive $4.6 billion loss on its Oath media division. This means that ... Read Article

Push Notification Traffic: Why it Works and What Platforms to Use

As seen in the MaxBounty blog Like Native ads a few years ago, push notifications are rapidly growing in popularity as a ... Read Article

As Google and Facebook Answer Questions, Performance Marketers Can Make Hay

2019 is shaping up to be a pivotal year in digital advertising. Google and Facebook – who between them have taken some ... Read Article

The Power of the Content Publisher

Whether it’s selling and positioning the most prominent holiday placements or carefully curating partner posts that highly resonate with your audience, publishers ... Read Article

Four Advertisers On How To Grow & Win In Performance Marketing

Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and ... Read Article

MaxBounty Launches New Advertiser Tracking Platform

Interview with Matt McEvoy, CEO of MaxBounty Leading CPA network MaxBounty has made big news with the launch of their new advertiser ... Read Article

Top Publishers Reveal Factors Influencing Their Choice of Network Partner

In Fall of each year we take time to look more closely at the factors driving the success of our #1 ranked ... Read Article
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