Author: Chris Trayhorn, Publisher of mThink Blue Book

Merchant CMO Tips From Erin Cigich, CEO of Clickbooth

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? It definitely depends ... Read Article

Adam Weiss of Rakuten: "The Keys to Developing a Strong Digital Marketing Strategy"

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? Adam Weiss:  As ... Read Article

CrakRevenue offers a 10% Payout Bump on its Gaming Smartlinks

Press Release QUEBEC CITY – This October, CPA network CrakRevenue is offering a special 10% payout bump when affiliates send traffic to ... Read Article

Gus Brito of FlexOffers on Outsourcing for Success

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is ... Read Article

Why Viewability Matters to Performance Marketers

When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

Mobidea Has Launched a Brand-New Academy!

There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates ... Read Article

The Equifax Hack Affects Every eCommerce Company

It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to ... Read Article

Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaaf

Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO ... Read Article

Do Advertisers Need A Real Agency?

Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

Report: Over 40% Of Mobile Ad Impressions Fraudulent

Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

Software Development and Security with EuroCal

Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is ... Read Article

OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with ... Read Article

Welcome to This Year's BLUE BOOK Top 20 Network Survey.

Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey ... Read Article

BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open

Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate ... Read Article

Nutryst and Affiliate Crossing Announce Merger

Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – ... Read Article
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