Affiliate Marketing

Articles About Affiliate Marketing

Why Affiliate Marketers Need To Care About Politics In 2020

by Chris Trayhorn, Publisher of mThink Blue Book on February 12, 2020

2020 is shaping up to be the most intense presidential campaign in history, with well over a billion … Read Article
The FTC’s Endorsement Guides provide that if there is a “material connection” between an endorser and an advertiser … Read Article

Four Big Takeaways From The Blue Book Survey

by Chris Trayhorn, Publisher of mThink Blue Book on February 5, 2020

In case you missed them, we have been pleased to announce over the last two weeks our Blue … Read Article

Lead Generation Campaign Best Practices

by Amber Paul, DMS Senior Vice President of Distribution on February 3, 2020

Lead generation campaigns can be incredibly beneficial for brands looking to boost customer acquisition and engagement. With U.S. … Read Article

Blue Book Top 20 Networks for 2020 Announced!

by Chris Trayhorn, Publisher of mThink Blue Book on January 21, 2020

Congratulations to our number 1 ranked networks for 2020! Best CPS/Affiliate Network: Rakuten Affiliate NetworkBest CPA Network Overall: … Read Article

Black Hat vs White Hat & The Impact Of Compliance

by Chris Trayhorn, Publisher of mThink Blue Book on December 5, 2019

Interview with Matt McEvoy MaxBounty’s CEO, Matt McEvoy is one of the smartest people in the affiliate marketing … Read Article

3 Advertisers: Why Network Transparency Is Everything That Matters

by Chris Trayhorn, Publisher of mThink Blue Book on November 25, 2019

Online lead generation is a tough, complicated business, especially as an advertiser. Media costs have been steadily rising, … Read Article
In one form or another, limitation of liability clauses are almost always in digital marketing contracts.  They typically … Read Article

9 Tips About Listicles For Digital Marketers

by Amber Paul, DMS Senior Vice President of Distribution on November 22, 2019

The internet has thousands, possibly millions, of listicles about cats. In fact, a quick search reveals “17 Cats … Read Article

Get Started With White Hat Lead-Generation

by ClickDealer on November 20, 2019

What is white-hat lead generation and why should you be bothering with it? The main benefit is long-term … Read Article

4 Publishers Talk Success, Networks & The Importance Of Trust

by Chris Trayhorn, Publisher of mThink Blue Book on November 20, 2019

It is that time of year again, when the leaves start to go red and gold in New … Read Article

Why Choice Matters in Affiliate Marketing

by Matt Lindner, Annie Barry, and Jessica Damiani, Rakuten Advertising on November 20, 2019

Every day, you’re faced with choices. In fact, researchers say the average adult makes around 35,000 choices per … Read Article

The Role of Artificial Intelligence in Performance Marketing’s Future

by Željko Mandić, Clickbooth on November 19, 2019

Present in nearly every industry, artificial intelligence (AI) has begun to transform the landscape of performance marketing. As … Read Article

Augmenting your Tech Stack thru Affiliate

by Adam Weiss on November 10, 2019

Augmenting your Tech Stack thru Affiliate Non traditional publishers are enabling  Brands & Retailers to test new types … Read Article

California’s New Data Broker Registration Law

by Richard B. Newman on November 9, 2019

If compliance with the California Consumer Privacy Act isn’t enough to fill marketers’ compliance plates, California Governor Gavin … Read Article

Increasing Transparency in Lead Gen through Affiliate Marketing

by Brian Taylor, Clickbooth on November 8, 2019

Leveraging the affiliate marketing system for lead generation is a highly successful technique for many a marketer in … Read Article

Opportunities for Publishers to Support Growing D2C Brands

by Jamie Rademacher, Rakuten Marketing on November 3, 2019

As consumers become more reliant on the convenience of online shopping, more and more brands have been born … Read Article

A Huge Market Disruption is about to take place

by CrakRevenue on November 2, 2019

Let’s talk numbers Erectile dysfunction has been a concern for men since the beginning of time. With over … Read Article
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