Affiliate Marketing

Articles About Affiliate Marketing

The industry is seeing a trend towards consolidation and what I believe is driving it is the scale … Read Article

Performance Marketing M&A Accelerates

by Chris Trayhorn, Publisher of mThink Blue Book on July 12, 2020

The news last week that DMS has acquired SmarterChaos came as no surprise. This deal seems an obvious … Read Article
On June 22, 2020, the Supreme Court issued its highly anticipated opinion in Liu v. Securities and Exchange … Read Article
One of the key issues in any Telephone Consumer Protection Act class action lawsuit is whether there exists … Read Article
In September 2019, California Governor Gavin Newsom signed a new measure (AB 5) that essentially redefines businesses classify … Read Article

CAKE's Parent Company Buys TUNE

by Chris Trayhorn, Publisher of mThink Blue Book on May 21, 2020

CAKE’s parent company, Constellation Software, is acquiring TUNE. The announcement yesterday means that two of the biggest network … Read Article
Unsubstantiated marketing claims that exploit consumer anxiety amid the coronavirus pandemic are a top priority for private class … Read Article

What Advertisers & Publishers Should Be Doing Now

by Chris Trayhorn, Publisher of mThink Blue Book on April 22, 2020

We are now six weeks into the coronavirus crisis. The dust is settling a little and it is … Read Article
When discussing how the ongoing pandemic could influence performance marketing, I think it’s important to first recognize the … Read Article
During a crisis, leaders should lead from the front, and during the good times, leaders should lead from … Read Article

Now Is The Moment For Performance Marketing To Shine

by Chris Trayhorn, Publisher of mThink Blue Book on April 8, 2020

At the end of this tunnel, there is light. Depending on where you are, the light may be … Read Article

NY AG Focused on Price Gouging During COVID Outbreak

by Richard B. Newman on April 2, 2020

The New York Office of the Attorney General is actively investigating the advertising or offering for sale of … Read Article

Where Now for Affiliate Marketing?

by Erin Cigich, CEO, Perform[cb] on April 1, 2020

At a time where so much is in flux, we’re incredibly fortunate to be in an industry that … Read Article

Gus Brito Of Flexoffers.com On What Lies Ahead For Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on March 26, 2020

We believe that this is a time to be looking forward, so we are asking industry leaders for … Read Article

Kathy Bryan Of DMS On What's Next For Affiliate Marketing

by Chris Trayhorn, Publisher of mThink Blue Book on March 26, 2020

We believe that this is a time to be looking forward, so we are asking industry leaders for … Read Article

Kathy Bryan Of DMS (aka W4) Talks Women In Performance Marketing & What Lies Ahead

by Chris Trayhorn, Publisher of mThink Blue Book on March 25, 2020

When everything has gone crazy it can sometimes be easy to forget that life will return to normal … Read Article

Affiliate Marketing in a Time of Coronavirus

by Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2020

What Now For Affiliate Marketing? On the down side, consumer spending has gone through the floor. Travel, retail, … Read Article

No-BS Coronavirus Tips

by Chris Trayhorn, Publisher of mThink Blue Book on March 18, 2020

We read epidemiology reports so you don’t have to… There’s a lot of information on Covid-19 that doesn’t … Read Article
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