Category: Affiliate Marketing

Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker

Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has ... Read Article

Vergara Settles Social Media False Endorsement Lawsuit

Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her ... Read Article

Why Performance Can Win Against Google

I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK

Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink ... Read Article

Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data

A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online ... Read Article

Madrivo Launches Video Advertising Exchange, Madrivo Digital

Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital,led by Idan Miller, an industry veteran and expert in ... Read Article

State Attorneys General Shift into Turbo with Investigative Subpoenas

As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by ... Read Article

There’s A Place For Large & Small Networks – Innovation Is Key

Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and ... Read Article

Performance Marketing is the Solution to Problems with ROAS

Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking ... Read Article

The Hidden Story Behind Clickbooth’s Blue Book Win

The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, ... Read Article

Top 3 Advertiser Initiatives for 2017

What should an advertiser using performance marketing be thinking about in 2017?  I believe there are 3 top advertiser initiatives for 2017: Brand Equity ... Read Article

2017 Investments, Technology and Fraud

Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind ... Read Article

Acting FTC Chair Provides Insight into Anticipated Consumer Protection Policies

Acting FTC Chairman Maureen Ohlhausen recently offered a degree of insight into the agency’s anticipated consumer protection priorities via a recent keynote ... Read Article

Attribution Models, New Performance Metrics & Tech Innovation are Key to Winning in 2017

Interview with Matt Frary, CEO and Founder of SmarterChaos What does Affiliate Window’s acquisition of ShareASale mean for the rest of the ... Read Article

What Do Publishers Want?

Performance marketing is on a roll. Big data is finally giving tech-forward networks a real competitive advantage. Major advertisers are increasing their ... Read Article
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