Category: Affiliate Marketing

Gus Brito of FlexOffers on Outsourcing for Success

Does a merchant or an advertiser need a digital marketing/ad agency in addition to their normal affiliate network partner? The world is ... Read Article

Five Disclosure Tips for Affiliate Marketers

DISCLAIMER:  All content is for informational purposes only. Guidance is based on personal interpretations and in no way, represent legal advice. The ... Read Article

Incorporating influencers into a performance marketing strategy  

As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than ... Read Article

FTC Defense Lawyer Alert:  FTC Data Security Enforcement Authority Takes a Hit

A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices ... Read Article

Why Viewability Matters to Performance Marketers

When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

Mobidea Has Launched a Brand-New Academy!

There’s a new Mobidea Academy, with a new design, a lot of remarkably informative content, and a bunch of amazing surprises affiliates ... Read Article

The Equifax Hack Affects Every eCommerce Company

It was revealed this week that Equifax, one of the biggest consumer credit reporting bureaus in the world, had allowed hackers to ... Read Article

Matt Frary Disrupts the Affiliate Marketing World with Purchase of Elite Media Partners from Brook Schaaf

Purchase brings large-scale affiliates under one roof, aggregating affiliates’ sites and increasing their negotiation power with multinational brands Today, Matt Frary, CEO ... Read Article

3 Affiliate Strategies for Holiday Success in 2017

Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent ... Read Article

Do Advertisers Need A Real Agency?

Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

Four Publisher Must-Haves when Working with an Affiliate Network

Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating ... Read Article

FTC Defense Lawyer Alert:  FTC Completely Hip to Partials

Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of ... Read Article

The Untapped Potential of Surveys

Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and ... Read Article

Report: Over 40% Of Mobile Ad Impressions Fraudulent

Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

Software Development and Security with EuroCal

Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is ... Read Article
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