Tag: performance marketing

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep ... Read Article

DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving ... Read Article

MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently ... Read Article

Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the ... Read Article

Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and ... Read Article

“I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. ... Read Article

As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than ... Read Article

When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with ... Read Article

Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – ... Read Article

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has ... Read Article

I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink ... Read Article