The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]
Performance Marketing Trends 2017
Interview with Erin Cigich, CEO of Clickbooth An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? As we’ve shared with partners, Clickbooth completed a transaction 8 months ago to a private equity company. … [Read more...]
Clickbooth’s Performance Exchange Review – Part 2
The Performance Exchange offers improved publisher performance, increased scalability for smaller advertisers and better, more granular targeting. Most importantly, Clickbooth’s Link-ID technology allows payouts to be varied by traffic source and so to be aligned with customer-lifetime-value. This is a critical step in performance marketing’s move into the big brand … [Read more...]
A Sideways Look At Performance Marketing
The Blue Book Top 20 rankings were launched almost eight years ago to promote profesessionalism in the performance marketing industry. mThink’s roots lie in enterprise-level marketing for companies in the Global 2000, and it seemed clear to us that the performance marketing industry was simply not thinking big enough. We believed then, and still believe now, that affiliate … [Read more...]
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Press Release - Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS--(Marketwired - Jul 19, 2016) - ClickDealer and MobAir today announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading … [Read more...]
Blue Ribbon Panel: Interview with Linda Woods
What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more intensely focused on new customer acquisition and give preference to the affiliates that can bring them. Affiliate managers and OPMs will need to streamline the new-customer reconciliation … [Read more...]
Blue Ribbon Panel: Interview with Nicholas Chrétien
What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the globe are now offering Mobile billing solutions for … [Read more...]
Blue Ribbon Panel: Interview with Peter Tarr
What are your two or three key performance marketing-related predictions for 2016? Narrowed focus - I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not known for or good at for sake of trying to … [Read more...]
10K in 30 Days – 4 Tips for High-Performance LeadGen
Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, while a … [Read more...]
Blue Ribbon Panel: Cristian Miculi
In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due to its focus on ROI and measurability. Both CPS and CPA will be around; CPS … [Read more...]
Blue Book Panel: Interview with Linda Woods
What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing line between older legacy networks that don’t offer this key differentiator and newer, innovative networks that do. Retailers want more and more granular looks at the consumer’s path to the buy button, and to be able to both track that path … [Read more...]
Blue Book Panel: Interview with Melissa Feemster
In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue finding new ways to innovate and reach consumers through mobile and social … [Read more...]
Blue Ribbon Panel: Policing The Industry?
Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked for years, mostly by people who want to take the industry forward. Their argument is that for major brands and big ad agencies, brand protection and the risk of fraud are huge issues. As a result, the free-wheeling, try-anything-once approach of … [Read more...]
Blue Ribbon Panel: Interview with JP Sauve
How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of lead quality from a given network, it really is difficult to tell if the network is solid or full of risk. While not a foolproof method, taking two minutes to double check the age of the network will likely help you concentrate on the better ones. Poor networks … [Read more...]
Blue Book Panel: Interview with Erin Cigich
In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? In 5 years performance marketing as a whole will be bigger in the USA and internationally than it is now. Performance is the great equalizer and a model that simply makes sense. Performance marketing is the engine that … [Read more...]