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Performance Advertisers Are Still Being Ripped Off

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why should advertisers be worried about fraud when they only pay when they get a confirmed sale or app install? It is a great sales pitch for networks, but is under threat by continuing app install, attribution and click fraud. The problem is that bad … [Read more...]

Amazon Buys Sizmek Ad Server

June 12, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Amazon's acquisition of the biggest independent ad server outside of Google's Doubleclick and Ad Manager products will allow them to provide deep attribution data showing exactly which ads drive sales on Amazon. Kolin Kleveno, svp and head of programmatic at 360i: “This Sizmek acquisition is going to really help them to attribute back everything that runs on their … [Read more...]

Direct-To-Consumer Brands Look To Performance

June 12, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

direct-to-consumer

DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving more budgets towards performance marketing, direct mail and catalogs. As Digiday put it in a recent article: When a marketing mix is 50% Facebook, 50% Google, it’s easy to tell how money is being spent and to what effect. But eventually, those channels get tapped … [Read more...]

An Advertiser Tracking Platform For Professionals

May 22, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

MaxBounty

MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently launched their first advertiser tracking platform. This represents a major technology investment driven by a desire to provide class-leading client services and maintain industry leadership in the face of increased … [Read more...]

Google Clamps Down On Tracking & Fingerprinting

May 8, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the web. They're selling these plans as providing increased protection for end-users, but it is also clearly a way to cement Google's industry dominance while handicapping other networks. Google tracks everything through … [Read more...]

ClickDealer Rolls Out In-House Dating Smartlink

March 6, 2019 by ClickDealer

smartlink

In performance marketing, time is money. Analysis and optimization of campaigns can be insanely time-consuming and that is not even accounting for the effort involved in switching out creatives. Time saved in these critical areas often translates into money in the bank. That's why ClickDealer has released brand new smartlink functionality that streamlines the process and … [Read more...]

Four Advertisers On How To Grow & Win In Performance Marketing

November 30, 2018 by Chris Trayhorn, Publisher of mThink Blue Book

Performance Marketing

Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and commission rates. And the marketing technology stack is forever growing more complex. How to cope? Any successful advertiser will tell you that selecting a good CPA network partner is the first and most important step on the … [Read more...]

Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates

November 28, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Clickbooth

“I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. I've never known that to happen with Clickbooth. I trust them as much as you can trust someone in this business." – Carl J, super-affiliate. It is hard enough to make money as an affiliate without having to worry about whether your network partner is honest or not. … [Read more...]

Incorporating influencers into a performance marketing strategy  

September 26, 2017 by Samantha Sherer, Awin

As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than 100 times the engagement than a brand’s post. Assuming increased engagement leads to higher conversion, it’s indisputable that influencers can drive big business for brands. This is good news for affiliate marketers who are familiar with the concept … [Read more...]

Why Viewability Matters to Performance Marketers

September 20, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a couple of seconds? That seems reasonable enough, right? Here’s the reason it matters: 80% of Facebook’s inventory doesn’t meet that standard. Over three-quarters of the ads you buy on FB aren’t displayed for even just two seconds. As performance marketers we often forget to think … [Read more...]

OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

August 2, 2017 by mThink Digital Staff

Press Release Berlin, 2nd of August 2017 - OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with IconPeak (www.iconpeak.com) and its subsidiary BidderPlace (www.bidderplace.com) to enlarge their footprint within the mobile performance marketing space. The only existing investor in both companies, MAKERS, the … [Read more...]

Nutryst and Affiliate Crossing Announce Merger

July 5, 2017 by mThink Digital Staff

Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – July 1, 2017 – Affiliate Crossing (“AC") and Nutryst (“Nutryst"), two of the Top 20 ranked affiliate networks by mThink, today announced the merger of the two companies creating a global performance marketing leader. The … [Read more...]

ROAS: Why Performance Marketing Out-Performs Display

May 5, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]

Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker

May 3, 2017 by mThink Digital Staff

Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]

Why Performance Can Win Against Google

March 29, 2017 by Chris Trayhorn, Publisher of mThink Blue Book

I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]

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