What are your two or three key performance marketing-related predictions for 2016? 1. New Customer Focus – as retail affiliate marketing continues to mature, brands will be even more intensely focused on new customer acquisition and give preference to the affiliates that can bring them. Affiliate managers and OPMs will need to streamline the new-customer reconciliation … [Read more...]
Blue Ribbon Panel: Interview with Nicholas Chrétien
What are your two or three key performance marketing-related predictions for 2016? First, I predict the continued rise of the mobile market (of course). Even if it has been said a million times in the past, this trend is a force to be reckoned with. It’s also worth mentioning that most communications companies around the globe are now offering Mobile billing solutions for … [Read more...]
Blue Ribbon Panel: Interview with Peter Tarr
What are your two or three key performance marketing-related predictions for 2016? Narrowed focus - I believe that it will be critical for companies to narrow in on their niche in 2016. With all of the diversification we see in performance marketing traffic, it’s extremely tempting for companies to try doing something that they’re not known for or good at for sake of trying to … [Read more...]
10K in 30 Days – 4 Tips for High-Performance LeadGen
Within the performance marketing industry, there is a small set of advertisers, publishers, agencies, and service providers who consistently outperform all the rest. These are the players I like to call ‘high-performance’ performance marketers. To put this in perspective, let me give an analogy: a ‘“performance’” automobile might go from 0-60 in 6 six seconds, while a … [Read more...]
Blue Ribbon Panel: Cristian Miculi
In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? As the entire online acquisition channel develops, the performance marketing side will grow at least at the same pace if not even faster due to its focus on ROI and measurability. Both CPS and CPA will be around; CPS … [Read more...]
Blue Book Panel: Interview with Linda Woods
What do you see as the key differentiators between the leading CPS networks? In one word, attribution. There is a strong dividing line between older legacy networks that don’t offer this key differentiator and newer, innovative networks that do. Retailers want more and more granular looks at the consumer’s path to the buy button, and to be able to both track that path … [Read more...]
Blue Book Panel: Interview with Melissa Feemster
In five year’s time, will the CPS side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? The CPS space has only growth ahead. For example, we’ve seen the evolution of Publisher models over the past few years and believe they will continue finding new ways to innovate and reach consumers through mobile and social … [Read more...]
Blue Ribbon Panel: Policing The Industry?
Is it possible for the performance marketing industry to police itself in any meaningful way? It’s a question that has been asked for years, mostly by people who want to take the industry forward. Their argument is that for major brands and big ad agencies, brand protection and the risk of fraud are huge issues. As a result, the free-wheeling, try-anything-once approach of … [Read more...]
Blue Ribbon Panel: Interview with JP Sauve
How can an advertiser tell the difference between a good network and a poor one? Until an advertiser gets a taste of lead quality from a given network, it really is difficult to tell if the network is solid or full of risk. While not a foolproof method, taking two minutes to double check the age of the network will likely help you concentrate on the better ones. Poor networks … [Read more...]
Blue Book Panel: Interview with Erin Cigich
In five years’ time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? In 5 years performance marketing as a whole will be bigger in the USA and internationally than it is now. Performance is the great equalizer and a model that simply makes sense. Performance marketing is the engine that … [Read more...]
Blue Ribbon Panel: Interview with Daryl Colwell
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? This is tough to predict. What I can say for sure is that mobile will be a key growth factor. Consumers of all ages are increasingly becoming more comfortable buying low & high ticket items via their mobile … [Read more...]
Blue Ribbon Panel: Interview with Matt Frary
1. In five year’s time, will the [CPS or CPA] side of the performance marketing industry be bigger in the USA than it is now? If so, what will drive that growth? We believe that the CPA model will dominate over time here in the United States as we are seeing more and more companies taking their CPM, CPC, CPI, or any other media buying model and backing it into an … [Read more...]
Blue Ribbon Panel: The Future of Performance Marketing
Can it adapt as the online advertising industry transforms under the pressure of huge trends such as mobile-first, programmatic media buying/selling and native advertising? In five years’ time, will you still have a business? In our first Blue Ribbon Panel Round Table, we brought together industry luminaries such as Erin Cigich of Clickbooth, Melissa Feemster of Rakuten … [Read more...]
Advertisers, STOP mispricing your CPA leads!
One of the major components to a successful performance marketing campaign is the optimum pricing for leads. Pay too much and the expensive conversion rate you could drive you out of business. Pay too little and the low quality leads could force such a high number of needed conversions that the result ends up the same. So how do you understand a lead’s true value? We decided … [Read more...]
The Future Of Performance Marketing?
The CPA side of the affiliate marketing community has been shaking out for two or three years now. We've seen huge networks disappear completely, owners of smaller networks be taken down by the FTC and a few lucky networks be acquired by bigger partners. What we are left with is a healthier performance marketing ecosystem, with the bigger beasts at the top of the food chain … [Read more...]