• Performance Advertisers Are Still Being Ripped Off

    Fraud was once the weak link of the performance marketing industry but has since become a major selling point. After all, why ... Read Article

    Amazon Buys Sizmek Ad Server

    Amazon’s acquisition of the biggest independent ad server outside of Google’s Doubleclick and Ad Manager products will allow them to provide deep ... Read Article

    Direct-To-Consumer Brands Look To Performance

    DTC brands are beginning to hit a wall in terms of growth. In an effort to find more scale they are moving ... Read Article

    An Advertiser Tracking Platform For Professionals

    MaxBounty’s new advertiser tracking platform is fast, scalable and ready for the enterprise MaxBounty, a leading CPA network in performance marketing, recently ... Read Article

    Google Clamps Down On Tracking & Fingerprinting

    Google has announced new privacy controls in Chrome that will aggressively restrict device fingerprinting and the utility of third-party cookies across the ... Read Article

    Four Advertisers On How To Grow & Win In Performance Marketing

    Performance marketing advertisers have a tough job. Every vertical is highly competitive. Publishers are constantly on the lookout for better offers and ... Read Article

    Clickbooth Leads On What To Look For In A Network For 2018 Say Affiliates

    “I once had a network pass on details of my campaign to another affiliate who happened to be a friend of mine. ... Read Article

    Incorporating influencers into a performance marketing strategy  

    As shown by a recent content analysis of top brands like JetBlue, Wendy’s and Urban Decay, an influencer post generates more than ... Read Article

    Why Viewability Matters to Performance Marketers

    When you buy a display ad, how long does it need to be on screen for it to be effective? Maybe a ... Read Article

    OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

    Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with ... Read Article

    Nutryst and Affiliate Crossing Announce Merger

    Press Release Combined company will drive affiliate marketing innovation addressing the needs of advertisers and publishers Richmond, VA. and Atlanta, GA – ... Read Article

    ROAS: Why Performance Marketing Out-Performs Display

    Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology ... Read Article

    Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker

    Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has ... Read Article

    Why Performance Can Win Against Google

    I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist ... Read Article

    Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK

    Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink ... Read Article

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