Press Release

Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27

REvTalk2014ATLANTA, GA (November 4, 2013) – The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest executive-level gathering targeted exclusively for  marketers  accountable for driving revenue.   Hundreds of marketing executives will gather to share, discuss, listen and learn about the most innovative and transformational ideas affecting today’s Revenue Marketer.  Register HERE.

36 REVTalks speakers will deliver their individual stories in a crisp, 15 minute “TED Talks” format.  Speakers include key marketing executives from major corporations such as Sage, Nuance, Cisco, PR Newswire and TechTarget.  Topics are focused on the unique challenges of being an executive marketer and include:

•    Strategy to Execution
•    Leading the Charge: Change Management
•    Globalization
•    Organization and Skills for Revenue Marketing Success
•    Sales & Marketing Alignment
•    Revenue Marketing Analytics: Getting to ROI

“As we move into 2014, changes in online research and buying behavior are accelerating and adding new challenges for marketing and sales in their quest for revenue accountability and growth,” said Jeff Ramminger, SVP Field Marketing and Client Consulting, TechTarget. “REVTalks will delve into the core topics giving marketers  the knowledge and confidence to lead these dramatic changes.”

REVTalks is a rare opportunity to engage 1:1 with a community of B2B marketing pioneers and thought leaders. These are experienced, executive-level Revenue Marketers, who will share their “aha” moments and lessons learned to help other marketers master  the challenges of revenue accountability.   Register for  REVTalks 2014. Seating is limited.

“The role of the CMO is transforming before our very eyes. The focus is now on driving revenue and delivering ROI. We call this Revenue Marketing . Smart CMOs know this can only be accomplished with new technologies, new processes and a new definition of the role of marketing in the revenue equation,” said Jeff Pedowitz, CEO at The Pedowitz Group.  “This influential and powerful group of executive marketers will inspire and form the thinking and the spending for Revenue Marketers around the globe.”

REVTalks Sponsors:  PLATINUM: Eloqua, Marketo, Reachforce, NetProspex, Lattice Engines and Demandbase.  GOLD:  Birst.  SILVER:  Bizo, Madison Logic, On24.  Media Sponsors include:  Technorati, Revenue Performance Magazine,  Sales Lead Management Association, Thoroughly Modern Marketer and Funnelholic.

About The Pedowitz Group – Connecting Marketing to Revenue™

The Pedowitz Group, an Inc. 500 company, is the world’s largest full-service Revenue Marketing Agency. A two time Pacesetter winner, The Pedowitz Group helps global clients transform their marketing organizations from cost centers to revenue centers by assessing and optimizing six controls: strategy, people, process, technology, content and results. As the authority on Revenue Marketing Transformation™, the company has helped over 1,000 clients begin the journey to driving predictable, repeatable and scalable revenue results. The Pedowitz Group customers have won over 20 nationally recognized awards for their Revenue Marketing excellence. For more information on how The Pedowitz Group helps clients become successful Revenue Marketers®, visit http://www.pedowitzgroup.com or call us at 855-REV-MKTG or visit Revenue Marketer Blog.

Editorial Contact:
Elizabeth Fairleigh
thE Connection, Inc.
404.874.4562
Elizabeth@EConnectionPR.com