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How Deceptive User Interface Design Increases E-Commerce Sales

June 26, 2019 by Chris Trayhorn, Publisher of mThink Blue Book

 A fascinating Princeton study found hundreds of examples of deceptive "dark patterns" on e-commerce websites. Dark patterns are user interface features that, often deceptively, steer customers into making unintended decisions. The report has a great run-down of the various tricks that marketers are employing together with a list of various software vendors that enable … [Read more...]

Assessing 5 Growth Areas of Performance Marketing in 2014

February 18, 2014 by Daryl Colwell

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the United States according to the IAB, it’s safe to say that performance marketing has become a mature and influential part of the online advertising ecosystem. The coming year will see a number of new growth … [Read more...]

REVTalks: A New Event for Revenue Marketers

February 13, 2014 by Chris Trayhorn, Publisher of mThink Blue Book

The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of marketing deep into the sales funnel. Marketing has changed dramatically over the last 20 years. The rise of the Internet has driven not just a movement of budgets from offline channels towards online, but has led to the creation of an … [Read more...]

36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

November 4, 2013 by Revenue Performance Staff

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) - The Pedowitz Group, the global leader in Revenue Marketing Transformation™, announces its first Revenue Marketing™ Summit, REVTalks, to be held at the San Francisco Marriott Marquis on January 27, 2014. REVTalks is the largest … [Read more...]

Facebook FBX Retargeting Ads Worth 3x More

September 27, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

  As Facebook's new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the retargeted ads are significantly higher than Facebook's traditional display rates. That isn't a surprise - retargeted ads convert much better than even highly demo-targeted ads - but what's interesting is the idea that eventually retargeting may … [Read more...]

mCommerce & Mobile Search Overtaking Desktop

June 27, 2012 by Chris Trayhorn, Publisher of mThink Blue Book

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused there faster than in the USA, while the … [Read more...]

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About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

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