Tag: Marketing

How Deceptive User Interface Design Increases E-Commerce Sales

 A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

Assessing 5 Growth Areas of Performance Marketing in 2014

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising ... Read Article

REVTalks: A New Event for Revenue Marketers

The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article

36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) – ... Read Article

Facebook FBX Retargeting Ads Worth 3x More

  As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the ... Read Article

mCommerce & Mobile Search Overtaking Desktop

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with ... Read Article

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