• How Deceptive User Interface Design Increases E-Commerce Sales

     A fascinating Princeton study found hundreds of examples of deceptive “dark patterns” on e-commerce websites. Dark patterns are user interface features that, ... Read Article

    Assessing 5 Growth Areas of Performance Marketing in 2014

    The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising ... Read Article

    REVTalks: A New Event for Revenue Marketers

    The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article

    36 Revenue Marketing Rock Stars Take Center Stage at REVTalks 2014

    Press Release Hear Personal Stories of Challenge & Triumph during Inaugural Revenue Marketing Summit, January 27 ATLANTA, GA (November 4, 2013) – ... Read Article

    Facebook FBX Retargeting Ads Worth 3x More

      As Facebook’s new FBX exchange kicks into gear the networks brokering the inventory are reporting that the market rate for the ... Read Article

    mCommerce & Mobile Search Overtaking Desktop

    By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with ... Read Article

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