Category: Revenue Magazine Archive

Have You Heard the Word?

Tell a friend: Word of mouth rocks. It's how many people find a dentist, a plumber, a pediatrician and a realtor, even ... Read Article

Community Commerce

Until now online shopping has been a lonely endeavor. Think Sandra Bullock in "The Net," the 1995 film where she works from ... Read Article

Data Double Duty

Website publishers are up in arms about the potential threat posed by employees at companies, who have access to their crucial data ... Read Article

Linkshare Shuffle

In early February, just six months after LinkShare agreed to be acquired by Japan-based e-commerce portal giant Rakuten for $425 million, the ... Read Article

Kimathi Marangu: The Team Player

It's not easy to combine all those passions but Marangu has managed to strike a good balance.Marangu is the co-founder of Mall ... Read Article

Optimized for the Future: Q & A with Noah Elkin

Noah Elkin is the director of industry relations at iCrossing, which was recently named Best Search Agency of 2005 by industry trade ... Read Article

Retooling the Web

Microsoft was late in recognizing the profit potential of online search. Meanwhile, upstart Google surpassed older search sites such as AltaVista, America ... Read Article

Resolutions Require Resolve

It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning ... Read Article

It's Just Direct Marketing

As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

Home Page Makeover Unleashed

In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

Defining Affiliate Marketing

Guerrillas know that affiliate marketing is just a fancy word for selling and treating people well. It's more common sense and patience ... Read Article

Educating and Informing Your Publishers

As anyone managing an affiliate program knows, educating your network of publishers is a vital and often daunting part of building and ... Read Article

Casting a Wider Net

Podcasting is emerging as an interesting and potentially lucrative opportunity for online marketers who want to reach a wider audience.The figures for ... Read Article

Pitching a Fit

Sites related to health, fitness and total body wellness are humming at this time of year based on the good intentions of ... Read Article

Denied

On a cold Minnesota afternoon, affiliate marketer Connie Berg checks her email fearing the worst: a message from a dream merchant saying ... Read Article
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