• Understanding & Overcoming Top Email Inboxing Challenges

    For many publishers, robust email marketing campaigns are integral to success. Well-planned email strategies offer benefits up and down the funnel, creating ... Read Article

    Advertiser’s Responsibilities for What Others Say in Social Media

    As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of ... Read Article

    How Publishers Can Leverage Push Notifications To Scale User Engagement

    Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized ... Read Article

    FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls

    The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and ... Read Article

    Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim

    In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than ... Read Article

    Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges

    One of the defendants behind an alleged sham health insurance scheme has been permanently banned from the health care business as part of a ... Read Article

    How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step)

    Warm leads are incredibly valuable. A warm lead is qualified, interested, and likely to buy. It’s the kind of lead every business ... Read Article

    Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention

    2020 may just have been the most challenging year for business in the last 100 years. For the performance marketing industry, the ... Read Article

    Why All Media Buyers Need to Add Pay Per Call in 2021

    Affiliate marketing is all about creating the most enticing offers to endorse a product or service and utilize the most valuable traffic ... Read Article

    Court Holds No TCPA Standing With Ringless Voice Mail Message

    The Eleventh Circuit recently held that a plaintiff does not suffer concrete injury through receipt of a single ringless voice mail message. Grigorian ... Read Article

    Promote E-gift Cards to Drive More Last-Minute Holiday Sales

    The final days of the 2020 holiday shopping season are upon us and if history is any indication, there is still plenty ... Read Article

    Ecommerce Is On Top Of The World As Consumers Embrace Online Shopping Like Never Before

    In a year of changes, the biggest shift in retail has been the rapid growth and acceleration of ecommerce. During the pandemic, ... Read Article

    DoJ Announces Historic Civil Penalty in a Telemarketing Enforcement Action

    The Department of Justice has announced a settlement in which DISH Network LLC will pay $126 million in civil penalties to the ... Read Article

    How ClickDealer Grew To Be The Best CPA Network In Europe – An Interview with Taras Kiseliuk

    ClickDealer is ranked as the best CPA network based in Europe in the Blue Book’s first European Top 20 table. We chatted ... Read Article

    Why Fewer, Better Customers Is The Way To Thrive – An Interview With Olivier Bourque, CrakRevenue

    CrakRevenue is one of the most interesting CPA networks in the industry. They have often been innovators, forging a different path, whether ... Read Article

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