I met with people from Google yesterday. Most interesting: how thoroughly freaked out they are by the advertiser backlash against financing extremist content on YouTube. In combination with the rolling avalanche of awareness of rampant fraud in the AdTech industry, this represents perhaps the biggest opportunity for performance marketing to penetrate major brands that we have … [Read more...]
Clickbooth Ranked the #1 CPA Network by mThink BLUE BOOK
Press Release The Top 20 Rankings for 2017 are In SAN FRANCISCO, CA; March 28, 2017 – Clickbooth, recently recognized by mThink BLUE BOOK as the leading CPA network in the world, is winning the backing of advertisers for its innovation and technology, research has found. Clickbooth, a performance-based marketing leader, utilizes a one-of-a-kind performance marketing … [Read more...]
Congress Voting Today On Relaxing FCC Rules, Threatening Affiliate Data
A Senate vote today threatens to devalue all publisher 1st party data by allowing broadband companies to capture and sell full online records of their customers without permission. This would mean that financial info, passwords, transaction data and even social security numbers used on publisher sites could be captured and monetized by companies like Verizon, Comcast, AT&T … [Read more...]
Madrivo Launches Video Advertising Exchange, Madrivo Digital
Press Release Madrivo proudly announces the launch of its video exchange, Madrivo Digital, led by Idan Miller, an industry veteran and expert in programmatic video advertising Madrivo, a leading digital ad agency recognized by Inc. 5000 as the 13th fastest-growing advertising company, has officially launch its long-anticipated video exchange, Madrivo Digital. Given that … [Read more...]
State Attorneys General Shift into Turbo with Investigative Subpoenas
As the new Administration begins to implement legislative and regulatory changes, state Attorneys General have begun to exert their own agenda by increasing activity in the area of consumer protection. For example, on January 26, the New York OAG announced a settlement with Acer Service Corporation over a data breach involving thousands of credit card numbers. On February 1, … [Read more...]
There’s A Place For Large & Small Networks – Innovation Is Key
Interview with Axel Vézina, COO of CrakRevenue An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? Whatever industry you look at, whether retail, grocery, e-commerce, or CPA networks, each one experiences the … [Read more...]
Performance Marketing is the Solution to Problems with ROAS
Interview with Blue Ribbon Panel Member Gus Brito, Director of Network Development at FlexOffers.com What should an advertiser using performance marketing be thinking about in 2017? I’m a firm advocate of performance marketing. It is the most cost effective way of marketing your products and services. If return on investment is the highest priority, one should have a … [Read more...]
The Hidden Story Behind Clickbooth’s Blue Book Win
The contest for Best CPA Network this year was the most competitive ever. With several networks investing big money into new technology, the migrations of support from one network to another by advertisers and publishers were more significant than we have previously seen in the seven year history of the Blue Book. No network saw a greater increase in year-on-year support … [Read more...]
Top 3 Advertiser Initiatives for 2017
What should an advertiser using performance marketing be thinking about in 2017? I believe there are 3 top advertiser initiatives for 2017: Brand Equity As we see content production increasing at a significant rate, a company’s brand equity becomes an all-important factor in attracting its target consumer—a consumer widely inundated and socially connected in today’s … [Read more...]
2017 Investments, Technology and Fraud
Interview with Adam Weiss, General Manager and SVP for Rakuten Affiliate Network An increasing number of networks have major new-investor money behind them, funding more sophisticated technology and greater scale. Are networks inevitably going to get bigger, and will small networks be driven out? The Affiliate Marketing channel has proven to be a very cost effective solution, … [Read more...]