By Admitad Quality Control Department Affiliate marketing is one of the most effective ways for e-commerce merchants all over the world to scale their businesses. No tool has more power to bolster sales and give advertisers access to new, untapped markets to ultimately strengthen their bottom line and brand recognition the way affiliate marketing can. And yet, e-commerce … [Read more...]
FTC Testifies Before Congress About Combatting Payment Processors That Facilitate Fraud
On July 26, 2018, the Federal Trade Commission testified before the U.S. House Committee on Oversight and Government Reform Subcommittee on National Security and Subcommittee on Government Operations about its law enforcement program to fight consumer fraud, and the FTC’s actions against payment processors that facilitate fraud. Andrew Smith, the Director of the FTC’s Bureau … [Read more...]
FTC Reiterates Privacy and Data Security Priorities
The Federal Trade Commission recently testified before the House Energy and Commerce Subcommittee about its work to protect consumers, promote competition, privacy and data security, and IoT. In doing so, according to FTC defense lawyer Richard B. Newman, the FTC reiterated its commitment to maximizing its resources in light of marketplace changes. FTC Chairman Joe Simons … [Read more...]
CrakRevenue Unleashes the Survey Machine
Press Release QUEBEC CITY — CPA network CrakRevenue is pleased to unveil its latest creation: Survey Machine! Inviting affiliates from all around the world to boost their revenue while collecting valuable data doing so, this state-of-the-art tool is the real deal. What better way to engage an audience than asking them to answer simple questions about what they actually enjoy? … [Read more...]
A Guide To Preventing Affiliate & Ad Fraud by IPQualityScore
In 2018 and for the foreseeable future, online advertising is a huge business, taking into account that the global digital marketing industry is over $190 billion this year alone and the affiliate marketing industry is on its way to a whopping $7 billion dollar industry. With this type of huge market, fraud is bound to be apparent. And it is, almost more than any other … [Read more...]
How to Scale Up Your Affiliate Marketing Campaign Today
Becoming successful at affiliate marketing requires time, patience, and persistence. It also requires you to know how to scale up campaigns that are already making you money. Effective scaling can take affiliate marketing from your “side hustle” to your career by maximizing current success. Think of any traditional business, for example, a clothing store. Let’s say you’re … [Read more...]
California Enacts GDPR-Like Privacy Changes
On the heels of Colorado’s new cybersecurity legislation, California has now announced that it has enacted the California Consumer Privacy Act of 2018. The legislation provides residents of California the right to: be informed about the personal information that is collected about them; be informed whether their information is sold to third-parties and who those … [Read more...]
Vermont Enacts “Double Opt-In” Automatic Renewal Legislation
In anticipation of changes to California’s automatic renewal law (ARL) becoming effective next month, Vermont has now become the first state to require a “double opt-in” ARL. The law applies to “consumer” contracts with an initial term of at least one year and that renew automatically for a subsequent term longer than one month. Disclosures must be in plain and unambiguous … [Read more...]
What American Affiliate Marketing Players Need to Know About European Data Privacy Regulations
Unless you’ve been living under a rock, you’ve likely heard of the EU’s General Data Protection Regulation (GDPR). The European data initiative went into effect on May 25th to replace the current EU Directive on data protection, and will impact how every business engaging with EU residents’ data operates from this point forward. Companies now need to follow strict regulations … [Read more...]
Secrets To Growing A Boutique Network – Pt II
Two weeks ago we spoke with Chris Patrick of MonsterAds about his unique approach to growing a world-class network. This week we bring you part II, focusing on advertiser-related issues. BLUE BOOK: What kinds of advertisers should be thinking about incorporating CPA campaigns into their media plans? Are there certain verticals for which CPA is a must-do, and others for which … [Read more...]