At this moment almost every sector of the online advertising industry is a disaster, apart from affiliate marketing, that is. With so much pain in the boardrooms of advertisers across the world, our industry, so long the red-headed stepchild of digital marketing, is perfectly positioned to take over big chunks of ad budgets in 2018. We just need to play doctor. Facebook and … [Read more...]
CrakRevenue Highlights Valentine’s Day with More Than 700 Dating Offers
Press Release QUEBEC CITY, CA – January 30, 2018 – CrakRevenue, a leading CPA Network, announced today the launch of new and exciting Dating offers just in time for Valentine’s Day. Seduce your traffic with the most profitable brands and get those conversions rolling with the help of thematic, exclusive landing pages. Better yet, CrakRevenue managed to bump the payouts of … [Read more...]
The Story Behind $O FTC Settlements and Suspended Judgments
It is a phrase you see or hear attorneys make when describing FTC settlements: “The order includes a suspended judgment.” The Federal Trade Commission refers to allowing settling defendants to avoid paying a judgment in full as a suspended judgment. Often misunderstood, partially or totally suspended judgments are based upon a defendant’s inability to pay the full amount of … [Read more...]
SCOTUS to Hear Internet Sales Tax Case
The U.S. Supreme Court has agreed to hear an appeal by South Dakota of high-court precedent dating back to the pre-internet era. Depending on how the matter is resolved, it could effectively enable state and local governments to collect billions of dollars in sales taxes from online retailers. In Quill v. North Dakota (1992), the Supreme Court considered a matter that … [Read more...]
Blue Book Top 20 Announced 2018
Congratulations to our number 1 ranked networks for 2018! Top CPA Network - Clickbooth Top Affiliate Network - Rakuten Affiliate Network The BLUE BOOK results are in. 20,000+ industry professionals that participated in our survey, 150,000 data points analyzed and months of research have finally resulted in the new 2018 … [Read more...]
Game Changer: Clickbooth Launches Consumer Demographic-Based Pricing Modifiers
Press Release Online performance marketing, as a vehicle for achieving unparalleled company growth and consumer reach, challenges businesses to rethink and redefine “performance”. Advertisers, in our “big data” world, continually leverage performance-based data decisioning, but there’s an underlying value-alignment issue because pricing strategies have not kept pace with the … [Read more...]
Network Affiliate Platforms Help Publishers Make Money – MaxBounty Shows How
Top-ranked CPA networks such as MaxBounty spend tens of thousands of dollars on software. These networks choose to invest in developing their own performance marketing platform rather than buying an off-the-shelf solution, like CAKE or HasOffers. MaxBounty has consistently been a top-ranked network over the last five years. Is their custom platform part of the reason they’re so … [Read more...]
FTC Defense Lawyer Report: Top 10 FTC Consumer Protection Topics (2017)
The FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to aggressively pursue a broad spectrum of unfair and deceptive trade practices. Practices affecting small businesses. In 2017 the FTC targeted companies that targeted small businesses with deceptive promotions. A pending lawsuit alleges that New York- and Illinois-based A1 … [Read more...]
Processor that Provided “Substantial Assistance” Found Jointly and Severally Liable for Actions of Telemarketer
On December 13, 2017, the Eleventh Circuit Court of Appeals affirmed a lower court decision finding a credit card payment processor jointly and severally liable - under a theory “substantial assistance” - for the full judgment entered against allegedly fraudulent telemarketers. Federal Trade Commission v. WV Universal Management, LLC (11th Cir. Dec. 13, 2017). “Joint and … [Read more...]
FTC and FCC Announce MOU to Coordinate Online Consumer Protection Efforts
On December 11 2017, the Federal Trade Commission and Federal Communications Commission announced their intent to enter into a Memorandum of Understanding under which the two agencies would allocate enforcement responsibilities following the adoption of the Restoring Internet Freedom Order. “The Memorandum of Understanding will be a critical benefit for online consumers … [Read more...]