Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate Summit in NY. This year’s survey is going to be bigger than ever, and will include two new categories: 1) Best Network Innovation 2) Best European Network mThink.com’s BLUE BOOK Top 20s are already the #1 ranked pages for new advertisers and … [Read more...]
FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website
The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International Consumer Protection and Enforcement Network is an organization composed of consumer protection authorities from over 60 countries. ICPEN members seek to protect consumers from fraudulent, deceptive and … [Read more...]
Is GDPR A Freight Train Heading For Affiliate Marketing?
Do you know what GDPR is? No? Then pay attention. If you market products to Europe, it may cost you a fine of 4% of your global annual revenues. The EU’s landmark General Data Protection Regulation (GDPR) is coming at online marketing companies like a freight train. It is already agreed and comes into effect in April 2018. More to the point, it absolutely applies to American … [Read more...]
Interview with Blue Ribbon Panelist Gus Brito
Interview With Gus Brito – Director of Network Development, Flexoffers.com Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? [GB] Both aspects are equally important to ensure our industry continues to grow exponentially. I believe advertisers and publisher should definitely have an interest in … [Read more...]
Nominations For Best Network Innovation Now Open
The BLUE BOOK countdown is on. This year’s survey is still a couple of months away and already we are hard at work with initial research and nominations. Help us out, please! We have a new category: Best Network Innovation. It is intended to help surface new and exciting ideas and technologies coming out of both CPA and CPS networks. A new network platform, a video network, or … [Read more...]
New Personalization and Publisher Tools Drive Retail Growth
Interview with Adam Weiss, General Manager and SVP, Rakuten Affiliate Network Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? Absolutely! The key to improving performance in affiliate marketing is by harnessing data to make better informed decisions. But, advertisers and publishers will … [Read more...]
ROAS: Why Performance Marketing Out-Performs Display
Interview with Erin Cigich, CEO of Clickbooth Should advertisers or publishers care about whether their network partner(s) are investing in new technology or are innovating? First and foremost advertisers and affiliates should be focused on the results their partners are driving. This is, after all, performance marketing. While Clickbooth has invested and continues to … [Read more...]
BuzzFeed’s Affiliate Network & Google’s Destruction Of Publisher Revenues
Last week saw the release of the Interactive Advertising Bureau’s year-end report for 2016. The good news is that digital ad revenue in the U.S. grew by more than 20% last year to a record $72.5 billion. The bad news is that virtually all of that growth went to just two companies: Google and Facebook. What has come to be known by industry analysts as “The Duopoly” vacuumed … [Read more...]
Clickbooth Acquires Affiliate Tracking Dashboard ThriveTracker
Press Release Clickbooth, worldwide #1 affiliate network, proprietary performance exchange, and a portfolio company of private equity firm Centre Lane Partners, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. The product will be rebranded to ThriveTracker. Clickbooth plans to run ThriveTracker as a … [Read more...]
Vergara Settles Social Media False Endorsement Lawsuit
Actress Sofia Vergara recently settled a lawsuit that she initiated against beauty company Venus Concept for the alleged unlawful use of her likeness in conjunction with promotional content appearing on television and social media. According to Vergara, the defendant created a false impression that she endorsed the brand. As alleged in the compliant, in 2014 Vergara posted a … [Read more...]