Category: Revenue Magazine Archive

An Unbridled Love of Shopping: Q & A with Michelle Madhok

Michelle Madhok has a lot of experience mixing content and commerce online. She has worked at CBS Broadcasting as a director of ... Read Article

Richard Kohl: This is No Retirement Party

Richard Kohl may be 70, but he sure knows how to party. As the head of a big family - he's got ... Read Article

The State of Online Marketing

By the time Revenue magazine hit newsstands in January 2004, performance marketing and affiliate marketing had already had their share of ups ... Read Article

Resolutions Require Resolve

It's mid-January. The holiday revelry is over, Christmas decorations have been packed away and the leftover turkey in the fridge is turning ... Read Article

It's Just Direct Marketing

As I go around the country teaching workshops on pay per click (PPC) I get asked many varied questions on search engine ... Read Article

Home Page Makeover Unleashed

In this first installment of Revenue Magazine's "By Design Makeover," I worked with my team at Sostre & Associates to choose one ... Read Article

The Myths of Affiliate Marketing

There are many myths regarding affiliate marketing that ought to be tucked away where you keep the collected works of the Brothers ... Read Article

Crossing the Line

Years before the Nasdaq tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive ... Read Article

Managing Affiliates in a Rapidly Growing Market

Over the past two years, the online real estate traffic volume has increased exponentially. Part of this dramatic growth is driven by ... Read Article

Don't Give in to Click Fraud Fears

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article

Search for Tomorrow

It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts ... Read Article

Think Global, Search Local

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater ... Read Article

The Cookie Conundrum

Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

Look Ma, No Print: Q & A with Michelle Bottomley

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

Clean Sweep

You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article
1 2 3 4 … 66 67 68 69 70 71 72 73