Category: Revenue Magazine Archive

It doesn't take Edwin Hubble to recognize that the search universe is expanding. Instead of studying faraway galaxies to see the shifts ... Read Article

If you are looking for help with your water heater in Plano, Texas, Harvey West is your man. Type in "water heater ... Read Article

Cookies will drive you nuts. As you know, cookies - or very small files that recognize you as uniquely you to particular ... Read Article

Traditional Madison Avenue advertising agencies have taken their share of lumps lately. More companies are spending bigger bucks to advertise online than ... Read Article

You're thinking of working with a merchant, but you don't want to be involved in any program that includes affiliates using questionable, ... Read Article

Affiliate marketing is entering its adolescent phase, but the lack of standards for delivering data is inflicting some serious growing pains. If ... Read Article

While affiliate Web sites can measure how many visitors and clicks they receive and send on through to merchants, that's only part ... Read Article

Affiliates and Web publishers who sell goods from the most popular brand name merchants are losing traffic and revenue to Web sites ... Read Article

Matt Ranta has not been an affiliate for very long. In fact, his Web page still has some kinks in it. He ... Read Article

Affiliates interested in offering digital music downloads should pay tribute to Apple for legitimizing an over-hyped and under performing market that was ... Read Article

Name: John Hobson Job: Manager, Online Advertising, Target.com Date of Hire: September 2002 Previous Job: Manager, Online Advertising, FingerhutTarget's program is powered ... Read Article

Tuan Le is mad. And when he's upset, he speaks quietly, deliberately and very thoughtfully. He's hardly a hothead. But nothing gets ... Read Article

Malcolm Lubliner contacted me in early November, just a month into my taking over the duties as editor of Revenue. He was ... Read Article

When designing a Web site, you must take the intended audience into careful consideration. Whether the Web site is business-to-business or business-to-consumer, ... Read Article

Don't start thinking James Bond thoughts. Instead, think of spying on your competitors and yourself. Illegal spying? Perish the thought. I'm talking ... Read Article