Category: Revenue Magazine Archive

A Year Of Living Dangerously

2011 was a year that everyone is happy to have survived. Some advertisers and networks crashed while others thrived. It was a ... Read Article

Sponsormob The Mobile CPA Network of the Future

As the producer of the Blue Ribbon Awards For Excellence In Performance Marketing, Revenue Performance is always looking for up-and-coming companies with ... Read Article

Eight Steps to Successful Performance Marketing

Marketing accountability is of ever-growing significance for advertisers and their agencies. For them to remain competitive, their marketing plans need to be ... Read Article

Billion Dollar I.P. & Patent Leeches

The affiliate marketing industry is already being burned by BS intellectual property law suits in the form of Essociate's patented claim to ... Read Article

A $6 Billion Cyber-Week

comScore released figures this week showing that Cyber Monday now extends through the entire week. The week ending December 2nd showed $5.96 ... Read Article

Google 2.0: Dominating Online Buying

Google is planning to dominate online purchasing. In the last few weeks we have seen several moves that, taken together, give a ... Read Article

Create A Christmas Music Station In Pandora

Create A Christmas Music Station In Pandora Who doesn't like good holiday music? And these days, who doesn't listen to Pandora? Although ... Read Article

Twitter Scales Advertising Fast

Twitter's chief revenue officer revealed this week that Twitter now has more than 800 employees and over 2,400 advertisers. Adam Bain wouldn't ... Read Article

The Only Six Keys to Success That Matter

Here at Revenue Performance we often get asked to help teach people about performance marketing and over the years we have learned ... Read Article

CPAWay vs. Essociate: Is This The Way Forward?

CPAWay is one of our favorite CPA networks: fast growing with an innovative CEO committed to quality and service. So we were ... Read Article

373 Million Potential Customers in Europe

A new report shows that there were 373.4 million unique visitors online in Europe during September 2011, with nearly 30% of them ... Read Article

How AdWords Really Works

Advertising on Google is still one of the staples of online marketing: pretty much everyone should kn

Survey Says….Last Year's Hot Networks Fast Losing Their Appeal and Their Business

We have over 3,000 responses to our BLUE BOOK survey so far, with more coming every day. The data provides many insights ... Read Article

Why Can't Performance Marketing Be Worth $40 Billion?

People with bigger brains than my own are predicting that the online display ad market will grow from approximately $25 billion today, ... Read Article

ROI On Marketing: Still The Only Thing That Matters

Klein Online (& Out- of-Line) The national debt is climbing to $15B, the Dow Jones dropped 1,000 points in August and yet ... Read Article
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