How AdWords Really Works by Chris Trayhorn, Publisher of mThink Blue Book, November 17, 2011 Advertising on Google is still one of the staples of online marketing: pretty much everyone should know how it works and what it can do for their business. But AdWords can be intimidating, with many hidden features that can affect how well your ad works and how much you have to pay. A new infographic from Wordstream makes sense of it all in a really simple, easy-to-understand way. If you have ever wondered how a quality score is calculated, and how it affects bid pricing, this is the infographic for you. Filed under: Revenue Tagged under: Advertising, Adwords, Keywords, Optimization About the Author Chris Trayhorn, Publisher of mThink Blue Book Chris Trayhorn is the Chairman of the Performance Marketing Industry Blue Ribbon Panel and the CEO of mThink.com, a leading online and content marketing agency. He has founded four successful marketing companies in London and San Francisco in the last 15 years, and is currently the founder and publisher of Revenue+Performance magazine, the magazine of the performance marketing industry since 2002.