Advertising Archives

Google’s Affiliate Crackdown: A Quest for Quality or a Power Play for Profits?

Google’s recent crackdown on affiliate marketing is sending shockwaves through the digital marketing community. With sweeping changes supposedly aimed at curbing manipulative ... Read Article

FTC Cracks Down on Fake Reviews: Affiliate Marketers Brace for Impact

The Federal Trade Commission (FTC) has unveiled a groundbreaking rule aimed at combating fake reviews and testimonials. While the rule has been ... Read Article

FTC Attorneys Announce “Back-to-Basics” Advertising and Data Security Workshop

The Federal Trade Commission has announced that, along with its regional partners, it will conduct a public workshop in Atlanta on Thursday, ... Read Article

Affiliate Marketing's Biggest Transparency Issues and How Admitad Addresses Them for Their Advertisers

By Elizaveta Ventsel, head of the Advertisers’ International Group in the EU and US at Admitad The predicted future of advertising going digital ... Read Article

Keeping Clients Happy: How Advertisers Can Maximize The Post-Conversion Up-Sale Process

By Veronika Zakharchenko, Business Analyst in the Admitad Advertiser’s Department In the marketing world, the concept of conversion is amongst one of the ... Read Article

Affiliate Marketing Angles: A Step-by-step Guide to Standing Out

Content originally posted on MaxBounty blog. Sign up here. Angles are the binding force of affiliate marketing. They’re how you make people connect ... Read Article

Inside View Of A Nutraceuticals Network

Imagine a new advertiser coming to you to launch a new product. What’s the process between contract and launch? This is a ... Read Article

Work with Industry Leader in Customer Acquisition

Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling ... Read Article

Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels

Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City — April 23, 2014 — Rakuten ... Read Article

Programmatic Premium Advertising? What The Heck?

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

Adding Context to Location Leads to Higher Conversions

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

Google's click-to-call Drives Engagement

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

Assessing 5 Growth Areas of Performance Marketing in 2014

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising ... Read Article

Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce

Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during ... Read Article

Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients

Press Release Victoria, BC, November 21, 2013– Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the ... Read Article

Tag: Advertising