Imagine a new advertiser coming to you to launch a new product. What's the process between contract and launch? This is a matter that we take very seriously. As we are a health focused network, we get pitched on things all the time and we cannot possibly say yes to everything that comes our way. We have to be picky. So, when a new advertiser approaches us to promote their … [Read more...]
Work with Industry Leader in Customer Acquisition
Ready to maximize customer acquisition with optimized engagement strategies? Are you a brand manager or CMO trying to manage multiple online channels and struggling to achieve your benchmark ROI? Do you simply need a higher ROI? Madrivo, a state-of-the-art performance marketing network recognized by Forbes for their strides in helping household brands acquire new … [Read more...]
Rakuten Marketing Reports Strong Q1 Growth Throughout Global Digital Marketing Channels
Press Release Advertisers Reap Double Digit Returns in Affiliate, Mobile, Search, and Display New York City -- April 23, 2014 -- Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search … [Read more...]
Programmatic Premium Advertising? What The Heck?
Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing that kind of innovation coming back into the industry. There are so many ways to find cost-effective, quality traffic, and just as many ways to convert that traffic into revenues. A phrase in an interview on AdExchanger caught my eye today, … [Read more...]
Adding Context to Location Leads to Higher Conversions
73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics that local marketers need to keep front and center. Mobile devices offer marketers an incredible channel to potential customers, but Deborah Lance believes it's critically important that campaigns don't simply use location as the trigger for an … [Read more...]
Google's click-to-call Drives Engagement
Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with the 94% of smartphone users that have needed to call a business directly after searching, and you have a compelling argument for click-to-call technology. 72% of click-to-call conversations last longer than 30 seconds, so engagement … [Read more...]
Assessing 5 Growth Areas of Performance Marketing in 2014
The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising in the United States according to the IAB, it’s safe to say that performance marketing has become a mature and influential part of the online advertising ecosystem. The coming year will see a number of new growth … [Read more...]
Rakuten LinkShare’s Double-Digit Cyber Week Results Boosted by Mobile Commerce
Press Release NEW YORK CITY – December 16, 2013 – Performance marketing network Rakuten LinkShare today announced double-digit year-over-year (YOY) growth during Thanksgiving, Black Friday and Cyber Monday. Additionally, the company reported unprecedented results in transactions conducted on mobile devices. Specifically, Rakuten LinkShare reported the following results for … [Read more...]
Pulse Mobile Delivers One Million Monthly App Installs to Mobile Clients
Press Release Victoria, BC, November 21, 2013- Pulse Mobile, a leading multi-channel mobile marketing business, announced today that it has crossed the threshold of delivering one million monthly app installs to its clients who include, game and social messaging app developers, as well as mobile commerce merchants. “This is an important threshold for us as a mobile marketing … [Read more...]
Mozilla's Third Party Cookie Blocker Blocked?
Following an open letter and petition from the IAB, Mozilla has essentially put its third-party cookie blocking technology on indefinite hold. It seems as though pressure from members of Congress and the plea from the IAB that, "if you act on your plan to block third-party cookies in your Firefox browser, thousands of ad-supported small businesses like us may be forced to … [Read more...]