• Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • mThink Digital
  • Thought Leadership
    • White Papers
  • About
    • Content Marketing
    • Content Strategy
      • Web Content
      • Social Media Strategy
      • Webinars & Video
      • Thought Leadership
    • Performance Marketing
    • Portfolio
      • Revenue Performance
      • Accenture
      • Microsoft
      • Java Detour
      • Our Process
    • Contact Us

mThink

Blue Book Logo

BlueBook Logo

The Trusted Name in Performance Marketing

ROS Leaderboard

  • Home
  • Blue Book
    • About Blue Book
    • Blue Ribbon Panel
    • Interviews
    • Research Methodology
    • Back Issues
    • Advertising
      • Website Creative Specifications
      • Newsletter Creative Specifications
  • Best CPA Networks
  • Best Cost-Per-Sale Affiliate Networks
  • Best Pay-Per-Call Networks
  • Best European CPA Networks
  • Best CPA Networks for Affiliates
  • Best CPA Networks for Advertisers

Apple vs. Google: The Mobile Search War Heats Up

September 26, 2012 by Revenue Performance Staff

With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and hyper-local search dollars. The iPhone has relied for years on Google's mapping service and data, but with iOS6 they have introduced their own Apple Maps service. The problem is that Apple's alternative is suffering from some highly publicized and … [Read more...]

AdWords Tool Is Surprisingly Bad For Keyword Research

February 16, 2012 by Revenue Performance Staff

I've often found that Google's AdWords Tool seems to provide surprisingly limited results in terms of discovering high volume search words and phrases but i've never been quite able to put my finger on what's going wrong. Now I know. Rand Fishkin brings us the wisdom: As you can see, there's ~50% of the terms not shown in the suggestion list, which is fairly substantive and … [Read more...]

Google's AdMob Changes Mobile CPC Auctions

February 15, 2012 by Revenue Performance Staff

The one area of mobile in which Google is kicking Apple's as$ is advertising. Forget about the Android operating system; mobile search and display is where the money is for Google in mobile right now. In order to make the most of the opportunity, Google has now changed the way they're selling their CPC ads, introducing an AdWords-style quality score to the auction process. This … [Read more...]

How AdWords Really Works

November 17, 2011 by Chris Trayhorn, Publisher of mThink Blue Book

Advertising on Google is still one of the staples of online marketing: pretty much everyone should know how it works and what it can do for their business. But AdWords can be intimidating, with many hidden features that can affect how well your ad works and how much you have to pay.       A new infographic from Wordstream  makes sense of it all in a … [Read more...]

Google Forfeits $500 Million Generated by Online Ads & Prescription Drug Sales by Canadian Online Pharmacies

August 31, 2011 by Chris Trayhorn, Publisher of mThink Blue Book

From the Department of Justice: “Google Inc. has agreed to forfeit $500 million for allowing online Canadian pharmacies to place advertisements through its AdWords program targeting consumers in the United States, resulting in the unlawful importation of controlled and non-controlled prescription drugs into the United States.” This is one the largest forfeitures … [Read more...]

Top 5 Takeaways Re. Twitter's New Advertising Platform

April 14, 2010 by Chris Trayhorn, Publisher of mThink Blue Book

Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 hours they have announced a new performance advertising platform, new targeting capabilities via geo-location, and that Twitter now has 105 million registered users with 75% of traffic coming from outside Twitter.com. Let’s explore what … [Read more...]

Raising Your Score

October 22, 2009 by Chris Trayhorn, Publisher of mThink Blue Book

Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers alike to drive high quality leads while maintaining strong ROI. In fact, search engine marketing (SEM) frequently represents an inordinate portion of a performance marketer’s business – often more than they care to admit.The decline in … [Read more...]

Google Hates Affiliates

November 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing the same Display URL per search query." Consequently, affiliate arbitragers who used pay-per-click advertising to send traffic directly to their merchants' sites saw their ads disappear overnight. Those who hadn't diversified their incomes by … [Read more...]

Mining for Keywords

March 1, 2006 by Chris Trayhorn, Publisher of mThink Blue Book

Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the next level? You've picked out some good keywords, written some good copy and you're getting a reasonable ROI, but every time you look at your pay-per-click campaigns, you just know there's more that you could be doing to maximize your investment. And you … [Read more...]

Don’t Give in to Click Fraud Fears

October 1, 2005 by Chris Trayhorn, Publisher of mThink Blue Book

Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their sites.One study estimated that between 10 and 20 percent of a PPC advertiser's budget is lost to fraud. That estimate increased to 50 percent for high-priced, highly competitive keywords.Unfortunately, there is no guaranteed way to … [Read more...]

Search

ROS Col 2 Top

ROS Col 2 Mid

ROS Col 2 Low

Subscribe to our newsletter!

* indicates required

ROS Col 2 – 4 Misc

ROS Col 2 – 5 Misc

ROS Col 2 – 6 Misc

Recent Posts

  • How MyLead works, and what sets it apart from other affiliate networks?
  • You Can Build Successful Lead Partnerships! Here Are 5 Questions To Get You Started
  • How To Build Long-Term Partnerships For Success
  • Interview with Rakuten Advertising’s Managing Director of North America, Anthony Capano
  • How To Source, Vet & Grow Quality Publisher Partnerships For Pay-Per-Call
  • FTC Settlement With Credit Karma Underscores Agency Attention to A/B Testing
  • Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
  • 2023: Challenges, Opportunities & Predictions
  • Top 4 Best Practices For Consumer Finance Campaigns
  • Four Moments That Changed Performance Marketing Forever
  • New additions, improvements, and added perks from your favorite CPA network
  • Your Top 5 Affiliate Marketing Questions Answered
  • 5 strategies to create better content
  • FCC Says Ringless Voicemails Require Prior Consent
  • Top 5 Free Methods to Increase Affiliate Traffic

About mThink

mThink is a specialist digital marketing company based in San Francisco. We focus on media buying, Facebook marketing, direct response, social and mobile. In addition mThink produces the annual Blue Book Rankings of major performance marketing networks. Read More »

Baseboard

Copyright ©2023 · mThink. All rights reserved.
3053 Fillmore Street, Suite 325 | (415) 787-0250
Disclaimer | Privacy Policy