• Apple vs. Google: The Mobile Search War Heats Up

    With the release of the iPhone5 and iOS6, attention has become focused on the competition between Apple and Google for local and ... Read Article

    AdWords Tool Is Surprisingly Bad For Keyword Research

    I've often found that Google's AdWords Tool seems to provide surprisingly limited results in terms of discovering high volume search words and ... Read Article

    Google's AdMob Changes Mobile CPC Auctions

    The one area of mobile in which Google is kicking Apple's as$ is advertising. Forget about the Android operating system; mobile search ... Read Article

    How AdWords Really Works

    Advertising on Google is still one of the staples of online marketing: pretty much everyone should kn

    Google Forfeits $500 Million Generated by Online Ads & Prescription Drug Sales by Canadian Online Pharmacies

    From the Department of Justice: “Google Inc. has agreed to forfeit $500 million for allowing online Canadian pharmacies to place advertisements through ... Read Article

    Top 5 Takeaways Re. Twitter's New Advertising Platform

    Twitter has made its move towards monetization and there are big opportunities for performance advertisers as a result.. In the last 48 ... Read Article

    Raising Your Score

    Over the last seven to 10 years, paid search has proven to be a cost effective channel for affiliates and performance marketers ... Read Article

    Google Hates Affiliates

    Back in January 2005 Google changed its Adwords policy to read, "We'll only display one ad for affiliates and parent companies sharing ... Read Article

    Mining for Keywords

    Now that you've set up your search engine marketing campaign and it's chugging along nicely, how do you take things to the ... Read Article

    Don't Give in to Click Fraud Fears

    Click fraud is a potentially serious problem faced by any affiliate marketer who uses pay-per-click (PPC) search engine advertising to market their ... Read Article