Category: Revenue Magazine Archive

mCommerce & Mobile Search Overtaking Desktop

By Chris Trayhorn   Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with ... Read Article

46% of Small Businesses Still Don't Have Websites

Sponsored Partner Content It’s hard to believe, but true: A recent Ad-ology survey found that a whopping 46% of small businesses still ... Read Article

Online Boom In Russia As Population Comes Online

If you are interested in what's happening online and in the start-up community in Russia - and you should be - then ... Read Article

80% Of Facebook Users Never Respond To Ads

80% of Facebook users have never bought anything as a result of seeing an ad on the site. Reuters, who reported the ... Read Article

More Networks In Trouble. This Is Great News!

This has been a week of bad news about CPA networks - this is great for the industry!

Ad Budgets vs. Time Spent: The Metric That Means Opportunity

I've been talking for three years about networks and publishers positioning themselves to take advantage of the shift online of audiences from ... Read Article

Insane Mobile Ecosystem Revealed!

The craziness of the mobile marketing ecosystem leaps out and grabs you by the throat in the latest update to Luma Partners' ... Read Article

Facebook Ads: Not Cheap, Not Effective

The average click-through rate (CTR) on Facebook ads is half that of an average ad banner and about 8 times less than ... Read Article

If This Doesn't Persuade You To Put Campaigns On Mobile, Nothing Will

How massive is mobile? Absolutely huge. More than you even think. A new analyst report reveals that mobile devices have now achieved ... Read Article

Apple Drinks Google's Milkshake

2012-Q1: Apple's profits $11.6 Billion Google's revenues $10.7 Billion And if the iPhone was a business on its own, it would probably ... Read Article

7 Reasons You Need To Be In China

Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent ... Read Article

Google CPCs Drop As Facebook's Rise 28%

In the last quarter Google's CPC rates decreased by 12% compared to the year before, at the same time that Facebook's rates ... Read Article

Nobody Even Sees 50% Of Your Media Buy

What would you say if I told you that fully half of all the display ads you buy are never even seen ... Read Article

60% Of Mobile Performance Ads At Risk?

Eight mobile ad networks are collaborating to come up with a new way to track iPhone and iPad users. The initiative, called ... Read Article

Easy Fraud Detection For Merchants

Are you a merchant or a network wanting to know just how much fraud is being targeted at your domain? Well now ... Read Article
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