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7 Reasons You Need To Be In China

April 18, 2012 by Revenue Performance Staff

Ad Age’s Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent offered up seven key statistics on China’s online revolution:

– Every day, 164,000 new Chinese come online for the first time;
– There are more Apple iOS and Android users in China than there are in the USA;
– China has over half a Billion online users currently.

Laura Stampler gives more:
3. Approximately 1.3 billion hours are spent online every day in China. […]

5. There were 1.74 billion RMB ($276 million) in sales of virtual goods in China 2011.

6. People take social media seriously: He cited a negative review of a refrigerator that was retweeted 170 times.

7. About 370,000 people are playing mahjong online at any time.

As a performance marketer, and given that the US marketplace is pretty much saturated with offers and competition, it seems pretty clear that finding a Chinese-language partner should be the first thing on your agenda tomorrow.

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Filed Under: Revenue Tagged With: Industry Trends, International

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