They say success comes with true passion to one’s craft. Rather than falling into the trap of endless cost optimization and cold numbers - we at ClickDealer chose to concentrate on people. Needless to say, it pays back. Over the years of building relationships with colleagues in the industry, we created a platform capable of vitalizing almost any online marketing niche. We … [Read more...]
mCommerce & Mobile Search Overtaking Desktop
By Chris Trayhorn Affiliate Window just released a white paper that examines the growth in mobile commerce on their network, with particular focus on the UK. The UK has always been something of a bellwether for the mobile sector: the common GSM phone standard across Europe has long allowed mobile technologies to be hothoused there faster than in the USA, while the … [Read more...]
Online Boom In Russia As Population Comes Online
If you are interested in what's happening online and in the start-up community in Russia - and you should be - then let me introduce you to our favorite Russian website, The Runet. They've just produced a report on the indsutry in Russia in partneship with the IAB which has some great insights. - out of a total population of 143 million, only 57 million use the Web each month. … [Read more...]
7 Reasons You Need To Be In China
Ad Age's Digital Conference has been running this week and one presentation in particular caught my eye. Lau Seng Lee from Tencent offered up seven key statistics on China's online revolution: - Every day, 164,000 new Chinese come online for the first time; - There are more Apple iOS and Android users in China than there are in the USA; - China has over half a Billion online … [Read more...]
373 Million Potential Customers in Europe
A new report shows that there were 373.4 million unique visitors online in Europe during September 2011, with nearly 30% of them visiting websites categorized in the career services and development sector. The report provides individual reporting on 18 different markets, with a further 31 markets included in the aggregate statistics. For American readers the main surprise might … [Read more...]
Police Crackdown On Fake Anti-Virus & Online Pharmacies
Have you ever been hit by a fake anti-virus alert on your computer? Do you know someone who has? More importantly, have you ever made money off those kinds of offers? The chances are that the number of people replying in the affirmative to these questions is disappointingly high. Fake AV software is perhaps the most visible of fraudulent activities online: it is incredibly … [Read more...]
Our 10 Guaranteed Predictions For 2011
#1 Self Regulation: Big Hat, No Cattle There’s going to be lots of talk about how the industry needs to come together and self regulate in order to avoid more stringent government oversight. In fact, we at Revenue Performance will be shouting from the rooftops along with everyone else to try and encourage this. But the truth is that nothing is really going to work until … [Read more...]
Facebook Hits Half Billion Users
Today Facebook announced that it now has over 500 million registered users, an increase of some 100 million in the last five months, and of 400 million in the last two years. Mark Zuckerberg has already told us that it is "almost guaranteed" that the site will eventually reach a billion users, but with no indication of when he thinks that might happen. Facebook has … [Read more...]
Is A Dinosaur Eating Your Lunch?
The winners in the online marketing space have always been the fast movers. Quick and agile people who see an opportunity and have the motivation and resources to act rapidly. But as we’re seeing in the mobile marketplace right now, new opportunities are being fenced in by the biggest companies who control the platforms. In the evolving world of online advertising, the … [Read more...]
Facebook's $350 million in Performance Advertising
As Facebook pushes to Win The Internet, its dazzling growth in usage is still to be reflected in profits, or even revenues. Accurate estimates of exactly what Facebook is bringing in are hard to come by but the best yet now comes from the Inside Facebook blog. In brief, they estimate total 2009 revenues of $635 million, of which over half - $350 million - came from performance … [Read more...]
Botnet of 13 Million Computers Smashed
On Wednesday Spanish authorities announced the arrest of three alleged ringleaders behind the Mariposa botnet. Mariposa is possibly the largest botnet yet discovered and consisted of an estimated 12.7 million computers. The extent of the virus-infection is staggering: more than 190 countries, over half of the Fortune 1,000 large enterprises and at least 40 major banks were … [Read more...]
Twitter Feeding Frenzy Coming?
Twitter reasserted itself this week with the publication of two pieces of data designed to blow people's minds and a rumor that should send a little quiver of excitement up your leg (if you like that sort of thing). Data point #1: Twitter is currently processing 50 million tweets per day. That's an average of 600 per second, and it excludes tweets from identified spam accounts. … [Read more...]
Trends in Travel
With the economic downturn, many of us are tightening our belts. What does that mean for travel marketers? Are people still traveling? Should we downgrade our revenue expectations?Here’s some good news. According to a PhoCusWright report, the U.S. online travel market continues to grow at a pace that far exceeds the overall travel market. Travel is the No. 1 sector in the … [Read more...]
Consolidate, Optimize and Maximize
You can maximize the performance of your marketing campaigns by consolidating all of them under a single ad platform. This will save time on administrative tasks, offer comprehensive analytics on campaigns across multiple channels and help you optimize them accordingly. Affiliate software is in a unique position to consolidate campaigns from across different channels because it … [Read more...]
Going for the Gold
If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list broad appeal, the ability to evoke strong emotion, a venerable brand - and something very, very, sexy.If this sounds a lot like the Olympic Games, then it's easy to understand why TV advertisers line up from Beijing to Burbank with large checks in hand to get a … [Read more...]