Category: Revenue Magazine Archive

Forrester Research senior analyst Andy Hoar delivered a fascinating keynote at the Rakuten Linkshare Symposium last week.  His theme was the continuing ... Read Article

Revenue Performance – Product Review The Long-Lived Tracking Platform Has Just Launched An All-New Version. Is DTX The Best Performance Marketing Platform ... Read Article

Parker Powers of Millionaire Network tells us what it takes to grow a network into the BLUE BOOK Top 20 in less ... Read Article

The hurdles were high but now – for the first time – mobile retargeting on a global scale has become a reality. ... Read Article

We all know that mobile commerce is poised to explode in the next few years. While its adoption has seemed slow when ... Read Article

In the fall 2012 edition of this magazine I wrote an article, The CMO Guide to Affiliate Marketing, that established the basic ... Read Article

Press Release TEL-AVIV and NEW YORK (January 7, 2013) On Monday, Matomy Media Group, a performance-based marketing company, announced its acquisition of ... Read Article

Press Release MINNEAPOLIS – Dec. 10, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced ... Read Article

Press Release CHICAGO and NEW YORK CITY – December 6, 2012 – Local Offer Network (LON), a leading provider of e-commerce technology, ... Read Article

One of the most common demands from brand managers and CMOs is the ability to access good quality traffic at scale. The ... Read Article

Having built and run multiple performance marketing divisions over the past decade, I’ve learned that the best thing I can do for ... Read Article

Press Release NEW YORK CITY – November 27, 2012 – Rakuten LinkShare today announced significant growth for its performance marketing network in ... Read Article

Many publishers promoting retail advertisers on a cost-per-sale basis are hesitant to move to the “other side” and promote customer acquisition or ... Read Article

All too often CMOs and brand managers are slow to adopt performance based marketing approaches. This has the effect of placing them at ... Read Article

Tom Dietzel’s CPAWay and Incentivize networks have made a lot of friends in the industry over the last couple of years. Now he ... Read Article