Category: Revenue Magazine Archive

Little by little, mobile marketing is increasing in sophistication and now new A/B split-testing tools are about to take it to another ... Read Article

Those of us that have been in online marketing for a while will remember the old advice to newbies: always buy your ... Read Article

Facebook is in the process of pulling the biggest bait-and-switch in history. They have spent years persuading umpteen brands, businesses and boy-bands ... Read Article

It’s a stark but simple fact that most millennials will never fully embrace the desk-top as we know it, for their natural ... Read Article

By 2016 it is estimated that mobile app revenues will exceed $46 billion. Nearly 80% of American shoppers use their smartphones for ... Read Article

Performance marketing has long been a great testing ground for new marketing approaches and with the advent of mobile, we are seeing ... Read Article

Google has seamlessly migrated its domination of desktop search onto mobile platforms. In 2014, if you have a mobile website, you need ... Read Article

Holy mackerel! Shopify just analyzed 37 million social media visits that resulted in more than half a million conversions. And they’ve produced ... Read Article

73% of mobile searches result in actions or conversions and over half of those happen within an hour. These are key statisitics ... Read Article

Almost half of mobile searchers (42%) have used click-to-call according to research recently published by Google and Ipsos. Put that together with ... Read Article

Press Release Network Affiliates now get rewards for running traffic with new cb:Rewards Program SARASOTA, Florida (March 3, 2014) – Clickbooth, the ... Read Article

The performance marketing industry has undergone massive change within the last 2 years, possibly more than any period within the decade. Many ... Read Article

Given that industry analysts at Forrester predict that the affiliate marketing industry will grow to $4.5B by 2016, now is the perfect ... Read Article

The performance marketing industry continues to grow in both size and stature. With performance-based advertising now comprising 66% of all online advertising ... Read Article

The first REVTalks 2014: The Revenue Marketing Summit took place earlier this month, a new event devoted to the increasing responsibilities of ... Read Article