Category: Revenue Magazine Archive

FTC Defense Lawyer Alert:  FTC Data Security Enforcement Authority Takes a Hit

A District Court in Northern California has recently dismissed multiple “unfairness” claims against a company that manufactures and sells home networking devices ... Read Article

3 Affiliate Strategies for Holiday Success in 2017

Planning for holiday 2017 is well underway for many in the retail industry. In 2016, U.S. holiday retail sales rose 4.7 percent ... Read Article

Do Advertisers Need A Real Agency?

Imagine you are a new advertiser using affiliate marketing to acquire customers. The affiliate network you’re using is doing great: recruiting new ... Read Article

Four Publisher Must-Haves when Working with an Affiliate Network

Affiliate marketing continues to offer brands and publishers countless opportunities to reach new customers and increase sales, providing a gateway for creating ... Read Article

FTC Defense Lawyer Alert:  FTC Completely Hip to Partials

Subscription-based billing models that fail to lawfully disclose material terms and obtain express informed consent are going to draw the attention of ... Read Article

The Untapped Potential of Surveys

Do you have two minutes to complete a brief survey? Probably not—but if I told you that Surveys are a great and ... Read Article

Report: Over 40% Of Mobile Ad Impressions Fraudulent

Every week there is more evidence that “traditional” digital advertising is packed with fraud. A remarkable report issued last week found that ... Read Article

Software Development and Security with EuroCal

Software engineering resource is expensive and hard to come by these days. Certainly here in the San Francisco Bay Area there is ... Read Article

OLAmobile Acquires IconPeak for USD 10M to Become the Global Market Leader in the Mobile Performance Marketing Space

Press Release Berlin, 2nd of August 2017 – OLAmobile (www.olamobile.com), one of the mobile leading performance marketing platforms, is joining forces with ... Read Article

Welcome to This Year's BLUE BOOK Top 20 Network Survey.

Welcome to This Year’s BLUE BOOK Top 20 Network Survey. We are pleased to announce that the global BLUE BOOK network survey ... Read Article

4 Ways Affiliate Marketers Can Safeguard Their Sites From Google Algorithm Updates

The power of Google is undeniable: With an estimated 30+ billion queries per month across all platforms, and as much as 95% ... Read Article

FTC Defense Attorney Provides Data Security Investigation Insights

The Federal Trade Commission continues to provide insight into ways that businesses can minimize the risk of a data breach. In addition ... Read Article

BLUE BOOK Nominations For Best CPA Network & Best CPS Network Now Open

Preparations for this year’s BLUE BOOK survey are well underway, with the launch scheduled for July 30, the first day of Affiliate ... Read Article

FTC Defense Lawyer Alert: Updated International Consumer Protection Network Website

The Federal Trade Commission and other consumer protection agencies have unveiled an updated website for international consumer protection and enforcement. The International ... Read Article

Is GDPR A Freight Train Heading For Affiliate Marketing?

Do you know what GDPR is? No?  Then pay attention. If you market products to Europe, it may cost you a fine ... Read Article
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