In this exclusive interview, Maxime Bergeron, CEO of CrakRevenue, reveals the key factors driving affiliates to choose their network over others. He discusses industry shifts, emphasizing the importance of personal relationships in navigating regulatory changes and achieving mutual success in the dynamic world of affiliate marketing.

Blue Book: Why do you think your affiliates chose CrakRevenue over all the other networks out there? What’s your secret sauce?

In this exclusive interview, Maxime Bergeron, CEO of CrakRevenue, reveals the key factors driving affiliates to choose their network over others. He discusses industry shifts, emphasizing the importance of personal relationships in navigating regulatory changes and achieving mutual success in the dynamic world of affiliate marketing.

Maxime Bergeron: Affiliates choose CrakRevenue because of our unparalleled dedication to their success. Our secret sauce lies in our 360-degree human expertise (digital marketing, web design & development, machine learning, campaign management, media buying, SEM, etc.), innovative all-in-one platform, robust technology, and exclusive offers that maximize their earnings.

Blue Book: What do you feel is the biggest change affecting the industry right now?

Maxime Bergeron: The whole regulatory landscape is evolving, particularly concerning data privacy and consumer protection, but not only that. The industry is currently experiencing both the wonders and limitations of AI. Although we’ve only seen the tip of the iceberg, I believe important decisions have to be made today about how, when and why we should (or shouldn’t) use AI. Adapting to these changes requires agility and compliance expertise to maintain performance while navigating complex regulations and multiple technological breakthroughs. 

Blue Book: How important are personal relationships in this business?

Maxime Bergeron: They are paramount. CrakRevenue has been building trust through solid partnerships and rapport with affiliates and advertisers for a simple reason: we believe in relationships. Building them on integrity, transparency, and reliability has driven our mutual success for more than a decade. Without those personal relationships, CrakRevenue wouldn’t be a top-five CPA network.

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