Author: Chris Trayhorn, Publisher of mThink Blue Book

First Impressions and Beyond

What's worse than a poor shopping experience? Rank it down there next to a really bad haircut, or waiting in line at ... Read Article

Been There Done That: Q & A with Shawn Collins

It's very difficult to find anyone in affiliate marketing better known than Shawn Collins, who earned his first commissions more than seven ... Read Article

Less Is More

Ask any guru in the affiliate universe what ValueClick's acquisition of Commission Junction means, and you'll get more answers (and more pitches) ... Read Article

Public Attitudes on Wind Energy

With its vast potential, economic competitiveness, and rapid growth rate, wind energy is poised to become a significant power source in the ... Read Article

On-Demand Practices for Utilities

Not all outages can be prevented, nor is it economically feasible to do so. But customers are demanding new levels of service ... Read Article

Global Sourcing: Getting Started

Sourcing work to offshore locations and/or moving global resources to domestic locations to perform work has been gaining momentum over the last ... Read Article

AMR – More Than Reading a Meter

Ten years ago, unleaded gas cost an average of $1.11 per gallon, the median family income was about $45,000, natural gas cost ... Read Article

The CIS Market in Transformation

Customer information systems (CIS) is a hub for customer-facing and revenue cycle processing activity with functional footprint covering operational and a segment ... Read Article

Managing Customers for Value

Customer relationships are the most important asset of an energy retailer and represent the value of an energy retail business. Yet how ... Read Article

Economic Development Partnering

Regulated utilities compete every day. They try to persuade other corporations to locate operations within the utility’s service area. Today, all corporations ... Read Article

Local Power Generation

The recent spate of power outages across North America and Europe, and a number of environmental initiatives that are being pushed by ... Read Article

Court Ruling Backs Regulators

In November 2003, the 9th US Circuit Court of Appeals issued a decision in the Pacific Gas and Electric bankruptcy case that ... Read Article

A Reason to Invest in IT

Apart from demonstrating the vulnerability of the electric grid, the American and European blackouts of 2003 put enormous pressure on energy companies ... Read Article

Network Revitalization

Forces outside the control of the utility industry will create a pattern of change that will transform the way the industry operates ... Read Article

Utility Service Delivery Management

The conversations between senior officers and managers at utilities are similar worldwide. They need to reduce operations and maintenance expenses, increase the ... Read Article
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