Author: Chris Trayhorn, Publisher of mThink Blue Book

If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list ... Read Article

Empowering RapidAdvance WithReal-time On-Demand Reporting CHALLENGE RapidAdvance is a leading direct provider of cash advance services for small and midsize businesses. The ... Read Article

  Oracle and HP deliver flexible, affordable and easy-to-manage reference architectures that are tested and validated for optimal performance. Oracle and HP ... Read Article

Scott Musson is senior director, IBM GlobalBusiness Unit, at VMware. For more information, please visit www.vmware.com. Midmarket Strategies: What are some of ... Read Article

Joel Comm has been building websites for over 12 years. He sold his first business to Yahoo in 1997 and it became ... Read Article

Facebook, of course, is the social networking site college students used to call their own. Since the site opened up to the ... Read Article

It's become a new art form to combine various existing elements to create something totally new. However, it can also be dangerous ... Read Article

Many online marketers started out working from home as a way to escape the Dilbert-like cubicle farms of corporate life in favor ... Read Article

By their brief descriptions - "online auction website" and "Internet searching and online advertising company" - it does not sound like eBay ... Read Article

Thanks to social networking sites such as YouTube, online video has quickly become an everyday part of the online experience. While marketers ... Read Article

When I say the word "marketing," what do you think of? Probably some kind of advertising - maybe a TV commercial for ... Read Article

Even though Google would prefer not to be a verb, the search giant is just that and more. To Google is to ... Read Article

Being "Dr. Makeover" comes with plenty of pressure. There's an expectation that everything I touch will be inherently beautiful and optimized for ... Read Article

In the May/June Affiliate's Corner column, I wrote about the ways super-affiliates prefer to be approached by affiliate program managers and merchants ... Read Article

CFO: What is the profile for today’s successful public-company CFO, and how has it changed over the last five to 10 years? ... Read Article