Author: Chris Trayhorn, Publisher of mThink Blue Book

Shine a Light

It's been seven years since interactive agency Razorfish embarrassed itself on national television. When reporter Mike Wallace of CBS' "60 Minutes" asked ... Read Article

Leveraging the Data Deluge: Integrated Intelligent Utility Network

If you define a machine as a series of interconnected parts serving a unified purpose, the electric power grid is arguably the ... Read Article

Customer Service in the Brave New World of Today's Utilities

A NEW GENERATION OF CUSTOMER Today's utility customers are energy dependant, information driven, technologically advanced, willing to change and environmentally friendly. Their ... Read Article

How Intelligent Is Your Grid?

Many people in the utility industry see the intelligent grid — an electric transmission and distribution network that uses information technology to ... Read Article

Utility Mergers and Acquisitions: Beating the Odds

Merger and acquisition activity in the U.S. electric utility industry has increased following the 2005 repeal of the Public Utility Holding Company ... Read Article

Achieving Decentralized Coordination In the Electric Power Industry

For the past century, the dominant business and regulatory paradigms in the electric power industry have been centralized economic and physical control. ... Read Article

Plugging in the Consumer

Thanks to new technologies and the spirit of independence and empowerment fostered by the digital age, consumers are taking on broader and ... Read Article

Scott Jangro: The Engineer

Just try and find someone that doesn't like Scott Jangro. It'll be hard work. Jangro, the president of affiliate company MechMedia, is ... Read Article

How Do You Know When It's Right?

Being a designer is fun. I get paid to play with pictures and colors all day long. How bad can that be? ... Read Article

Pretenders vs. Contenders

We're all looking for the next big thing in online marketing. We're marketers. We're innovators. We're hungry for new techniques, tools and ... Read Article

Getting it Bass-ackwards

I used to tell people that if they were shopping online and using Google to search for specific products, that they should ... Read Article

Vast Markets, But Fierce Competition

Recently, the owner of a successful local brick-and-mortar mattress store contacted me, disillusioned by Internet marketing. He expected that sales would soar ... Read Article

Going for the Gold

If asked to identify the characteristics of an ideal product to market, most would likely put at the top of the list ... Read Article

Searching for Alternatives

It was a cold night in Pennsylvania when Leila Crooks was on Digg.com, the community-based popularity site, and came across a story ... Read Article

.mobi for All

Neil Michel bought .mobi top-level domains as soon as they were available without consulting his bosses. As eMedia Director of Prosper magazine ... Read Article
1 2 3 4 … 43 44 45 46 47 … 72 73 74 75