Affiliate Marketing

Articles About Affiliate Marketing

Cage Fight: Calacanis vs. Zynga, ComScore & Wilson

by Chris Trayhorn, Publisher of mThink Blue Book on January 27, 2010

Jason Calacanis has made a name for himself by being smart, funny and a vocal supporter of integrity … Read Article

Threats & Opportunities in 2010

by Chris Trayhorn, Publisher of mThink Blue Book on January 13, 2010

2010 has started at a sprint. Affiliate Summit is almost here with Las Vegas preparing for the influx … Read Article

Affiliate Program Multiplicity

by Chris Trayhorn, Publisher of mThink Blue Book on December 16, 2009

On various stages of their involvement with the affiliate marketing channel, merchants look in the direction of launching … Read Article

Pushing For Luxury

by Chris Trayhorn, Publisher of mThink Blue Book on December 16, 2009

Judging by the way our economy has plummeted in the last year, it seems the 2009 holiday season … Read Article

The Great Divide

by Chris Trayhorn, Publisher of mThink Blue Book on December 16, 2009

Over the last five years, almost all of the topics I’ve written about focus on some aspect of … Read Article

The Ad Network Shuffle

by Chris Trayhorn, Publisher of mThink Blue Book on December 9, 2009

The following piece was written by Eric Reyes and appeared in the Blue Book Guide to Ad Networks … Read Article

Pushing for Luxury

by Chris Trayhorn, Publisher of mThink Blue Book on December 2, 2009

The following piece was written by Paresh Vadavia and appeared in Revenue Performance magazine in November, 2009. Affiliate … Read Article

Zynga Restates In-Game Offer Revenues

by Chris Trayhorn, Publisher of mThink Blue Book on December 2, 2009

Following the Scamville events of the last few weeks, Zynga has revised statements made earlier this year in … Read Article

The Great Retweet Debate

by Chris Trayhorn, Publisher of mThink Blue Book on December 2, 2009

Twitter has just recently added a retweet function and it’s causing quite a stir with many users despite … Read Article

World-Class E-commerce Platforms

by Chris Trayhorn, Publisher of mThink Blue Book on December 2, 2009

George Hansen, Q&A George Hansen joined Digital River in 2006 as a Business Manager for oneNetworkDirect, where he … Read Article

Senate Accuses 450 Online Companies of Scamming Consumers

by Chris Trayhorn, Publisher of mThink Blue Book on November 19, 2009

Webloyalty, Vertrue and Affinion, along with over 450 of their e-commerce partners, were accused in a Senate report … Read Article

A Lifetime Ban From Google Adwords

by Chris Trayhorn, Publisher of mThink Blue Book on November 19, 2009

Google has announced that with immediate effect it will permanently ban any AdWords advertisers that place scam or … Read Article

Cage Fight: Shoemoney vs Dennis Yu!

by Chris Trayhorn, Publisher of mThink Blue Book on November 19, 2009

The Facebook/Scamville fallout has continued with a cage-fight between two of our favorite bloggers. In the red corner … Read Article

Working with Performance Marketing Networks

by Revenue Performance Staff on November 14, 2009

For Publishers and Advertisers The number of performance marketing networks has gone through the roof in the last … Read Article

The Future of Social Games Monetization

by Chris Trayhorn, Publisher of mThink Blue Book on November 12, 2009

So where does all this Sturm und Drang leave us? There are several truths that can be discerned … Read Article

Facebook Monetization: The Storm Rolls On

by Chris Trayhorn, Publisher of mThink Blue Book on November 12, 2009

The Facebook Scamville controversy has roiled on this week. It made enough noise to get covered by Newsweek … Read Article

Scamville Controversy: Links Review

by Chris Trayhorn, Publisher of mThink Blue Book on November 12, 2009

Time takes an interest with a post called, “Are You Getting Scammed By Facebook Games?” Newsweek takes a … Read Article

How to Spam Facebook Like a Pro

by Chris Trayhorn, Publisher of mThink Blue Book on November 5, 2009

The TechCrunch article created something of a firestorm (sample comment: “In a nutshell, the offers that monetize the … Read Article
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